Television

Sun Life enters Tamil market in BARC week 28

Tamil market remained unchanged this week

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MUMBAI: Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28. ZEEL’s Bengali and Marathi channels Zee Bangla and Zee Marathi continue to rule their respective regions. Star is still ruling the south regions - Malayalam and Telugu through channels Asianet and Star Maa. There wasn’t much change in the hierarchy for Bhojpuri, Kannada and Tamil with Big Ganga, Colors Kannada and Sun TV retaining their top slots

Bangla

Zee Bangla continued to be placed in the numero uno spot in week 28 but saw a decrease in viewership from 290285 impressions (000s) as recorded last week to 276815 impressions (000s) this week. Star Jalsha too remained in the second slot with 269241 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath, who retained their third, fourth and fifth positions this week with 64568 impressions (000s), 55190 impressions (000s) and 47873 impressions (000s) respectively. This week, all channels in this market saw a decrease in the viewership as compared to last week.

Bhojpuri

This week Big Ganga managed to gain the highest number of viewership with 47476 impressions (000s), while Bhojpuri Cinema came second with 42089 impressions (000s). Bhojpuri Dhamaka Dishum and Mahuaa Plus retained their third and fifth slots with 5818 impressions (000s) and 1804 impressions (000s) respectively. News18 Bihar Jharkhand came back in the fourth position dethroning Oscar Movies Bhojpuri with 2391 impressions (000s).

Kannada

Kannada region remained unchanged this week as well. Colors Kannada retained its number one slot but underwent an increase in viewership from 389352 impressions (000s) as recorded last week to 414372 impressions (000s) impressions (000s) of this week. Zee Kannada and Star Suvarna retained their second and fifth positions with 331327 impressions (000s) and 156191 (000s) respectively. Udaya TV and Udaya Movies swapped their third and fourth positions this week with impressions 209998 impressions (000s) and 210375 impressions (000s) respectively.

Malayalam

Asianet, the Malayalam general entertainment channel of Star TV retained its first position this week as well with 299372 impressions (000s). Flowers TV moved to the second position with 87823 impressions (000s) pusing back Flowers TV to third position with 86495 impressions (000s). Mazhavil Manorama and Asianet Movies swapped their fourth and fifth positions this week with 77405 impressions (000s) and 85909 (000s) impressions respectively.

Marathi

This week, the Marathi market didn’t notice any change. Zee Marathi remained steadfast in the number one position with 276783 impressions (000s). Zee Talkies gained second position with 157497 impressions (000s) followed by Colors Marathi, Star Pravah and Zee Yuva in third, fourth and fifth positions with 136974 impressions (000s), 108315 impressions (000s) and 46851 impressions (000s) respectively. But this week most of the channels in this market saw a decrease in viewership.

Tamil

Star Vijay, Zee TV and KTV retained their second, third and fourth positions with 442056 impressions (000s), 431969 impressions (000s) and 294428 impressions (000s). Sun TV retained its top position and saw an increase in viewership from 890935 impressions (000s) as recorded last week to 984862 impressions (000s) as of this week. This week Adityha TV was dethroned from the fifth position and Sun Life, a film channel by Sun TV Network came as a new entrant with 70755 impressions (000s).

Telugu

Telugu region didn’t notice any change this week. Star Maa, Zee Telugu, ETV Telugu and Gemini TV retained their first, second, third and fourth positions with total viewership of 534453 impressions (000s), 473971 impressions (000s), 404724 impressions (000s) and 195384 impressions (000s) respectively. Gemini Movies also retained its fifth position with 195384 impressions (000s). But this week all the channels in this region saw an increase in their gross viewership.

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