Television

Star Vijay to strengthen primetime band

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/11/25/oct148_1_0.JPG?itok=hR20Ev_k

MUMBAI: Star India’s Tamil general entertainment channel (GEC) has decided to spruce up its fiction offering by making changes to its primetime daily shows.

The newest addition to its primetime band is the Tamil version of the hit Star Plus’ ongoing show Ye Hai Mohabbatein, called Kalyanam Mudal Kadal Varai (KMKV). Similar to what the Hindi GEC has done, KMKV was introduced on 3 November at two slots 7 pm and 9 pm. The Hindi version is being aired at 7:30 pm and 11 pm. The remake is directed by Thai Selvam.

The reason for introducing it at 7 pm was to fill in the slot left empty by the dubbed version of Star Plus’ Mahabharat. The 9 pm slot, on the other hand, was chosen to push the other shows, in order to extend primetime from 6 pm to 11 pm.

The other big change will be the re-introduction of the dubbed version of Mahabharat which was aired from late last year, in a primetime slot which is yet undecided. “There has been a cult following of the show and we are very confident that the repeat will also give us minimum 4 TVRs,” says Star Vijay GM K Sriram. After the last airing, the channel took a feedback of people and found out that the earlier several episodes had been missed by viewers, who wanted to see it again.

The channel plans to air Mahabharatham from second week of December. “The success of the first airing has made us take it up again. Purvika Mobile has already shown keen interest to be on board as an advertiser,” adds Sriram. This will follow a mega marketing campaign to the tune of Rs 1 crore.

Additionally, its nonfiction show Super Singer has been shifted from 9 pm to 9:30 pm to make space for KMKV while Office has been shifted from 10 pm to 10:30 pm.

Sriram points out that the shows at 8 pm and 8:30 pm are its blockbuster ones- Deivam Thandha Veedu and Saravanan Meenatchi and they wish to build the 9 pm band along with it. Unlike Hindi where 9pm is the supreme primetime slot, in southern GECs it is 8pm.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/zee.jpg?itok=DI1oq3y7
It is ‘Wedding Week’ on Zee Telugu!

NEW DELHI: Zee Telugu presents its content resumption strategy with gripping plots of its marquee shows. As the world battles the novel pandemic by adopting social distancing, Zee Telugu continues to innovate unique and engaging content for its audience.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/tarun.jpg?itok=LhC-8hUU
Tarun Nangia joins IICA monitoring committee as member

NEW DELHI: NewsX associate editor (special projects) Tarun Nangia has been appointed as a member of the monitoring committee to the Indian Institute of Corporate Affairs (IICA), a think-tank under the ministry of corporate affairs, government of India. The monitoring committee has been constituted...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/jumanzi.jpg?itok=ucoTlWps
Jumanji: The Next Level Leaps To The Top Spot As The Biggest Simulcast Premiere on &flix and Zee Cinema

Truly taking it to the next level, the recent Flix First Premiere of Jumanji: The Next Level on &flix and a simulcast on Zee Cinema clocked 34Mn impressions {BARC | All India 2+ | 27th June 2019 – 26th June 2020 | Zee Cinema (SD + HD), &flix (SD + HD)}. Scaling to the top as the biggest...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ficci.jpg?itok=maWBnAqp
Digital is pushing other mediums towards accountability

In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the significant pressure of their cash flows and liquidity positions.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/sony-max.jpg?itok=fF97ZX_j
Sony MAX to celebrate 5 years of S.S. Rajamouli's Bahubali: The Beginning

Mumbai: Sony MAX will celebrate 5 years of Bahubali: The Beginning through a special telecast of the Prabhas and Rana Daggubati starrer on July 11 at 8PM. Five years since its release, Bahubali: The Beginning, has continued to maintain a special place in every Bollywood fan’s heart with its high-...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/johnes.jpg?itok=ZE5AA4WJ
Johannes Larcher to head HBO Max International

NEW DELHI: Johannes Larcher will take over as Head of HBO Max International, WarnerMedia, a division of AT&T Inc announced today. It has been reported that Larcher will report to WarnerMedia International Networks chief revenue officer & president Gerhard Zeiler.  Larcher will take care of...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/colors.jpg?itok=NcWtVBhQ
Caught in the web of love and revenge, COLORS’ presents Ishq Mein Marjaawan

All is fair in love and war says the adage. But to what extent one can go to prove their true love? What price can they pay for their love? And what happens when love becomes the biggest gamble of your life? Riddhima’s (played by Helly Shah) path to love is nothing less than a bed of thorns as she...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/zee.jpg?itok=9KOTlVCM
Nanjamma makes it big on the mini-screen singing the title song for Zee Keralam's Karthikadeepam

NEW DELHI: Nanjamma, the 60-year-old singer, from the rural innards of Attappadi has for another time made a sensational hit on the social media platform with her singing. This time she has sung the title song for the new fiction 'Karthikadeepam' in ZEE Keralam. The song also has another...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/ganaga.jpg?itok=7Cj2L1PD
BIG Ganga launches 5 new shows

NEW DELHI: With the auspicious month of Sawaan, just around the corner, BIG Ganga, leading Bhojpuri GEC channel in the Hindi heartland, is all geared up to entertain its viewers with an engaging Shravan line-up commencing this 6 July. Conceptualised around the theme of Shiv Sawaan Aur Ganga, it...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required