Mumbai: Bangla general entertainment channel Star Jalsha has maintained its leadership in the West Bengal market for eight consecutive weeks (week 51' 2021 to week 6' 2022), according to Broadcast Audience Research Council (Barc) India data.
During this period the channel’s average minute audience (AMA) reached up to 398 million (West Bengal – urban+rural, week 4’ 2022), the data revealed. It reached an AMA of 184 million (WB – Urban) during the same period.
The channel’s rating has been steadily increasing since the second week of 2022 (8-14 January) from 367 million AMA in week 2’ 2022. In the last week 6’ 2022, the ratings have stabilised at 392 million AMA.
Star Jalsha has recently added two new fiction shows to its programming starting with “Gantchhora” that began airing on 20 December 2021 followed by “Anuraager Chowaa” on 7 February. The channel is launching a new show called "Guddi" on 28 February starting from 6 p.m onwards.
(Source: Barc data, MF 15+)