Sony Aath retains third spot among Bangla GECs in 2021

The channel also maintained its leadership in the morning prime slot (10 a.m to 1 p.m).

Mumbai: Bangla general entertainment channel Sony Aath has retained the third position in terms of viewership across urban markets of West Bengal and Kolkata, according to Broadcast Audience Research Council (Barc) data. The channel has also maintained its leadership in the morning prime slot between 10 a.m and 1 p.m and once again secured top position in both West Bengal Urban and Kolkata. (Source: Barc Market: West Bengal, TG: 2+, Period Wk 1-52’21, average weekly impressions).

The previous year was marked by new and unique offerings by the channel such as introducing a segment called ‘Hollywood Hungama’ that brought the best Hollywood titles to Bengali audiences. This included titles such as "Kong Skull Island," "Godzilla" and the "Jurassic" series. The channel also premiered "Aladdin" in November adding to its content diversity. Besides new content, audiences continued to watch thrillers such as "CID," "Crime Patrol" and family shows like "Gopal Bhar" and "Balveer."

While the audience support has helped in maintaining the viewership share for the brand, it has also reflected upon its social media channels. Sony AATH garnered over 13.5 million subscribers and an average of 300 million views per month on its YouTube channel.

“It’s heartening to note that our viewers have loved our content offering, helping the channel retain its No. 3 position on the viewership chart of Bengal yet again,” said Sony Pictures Networks India chief marketing officer and business head Sony Aath and English Cluster Tushar Shah. “This affection and performance make our commitment of providing nothing but the best even stronger for our viewers. New Year 2022 is going to see yet another eclectic mix of content offering from Sony Aath. And I am certain, we will continue to enjoy the confidence of our audience, as well as our business partners. I would also like to take this opportunity to wish everyone a happy and healthy new year!”

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