Television

Siti Networks operating EBITDA up by 146% at Rs. 549 million

Siti Networks operating EBITDA up by 146% at Rs. 549 million

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/09/Rajesh_Sethi_800.jpg?itok=DWCKuk41

MUMBAI: SITI Networks has released its Consolidated Financial Results for Q1FY19, ending June 30, 2018.

In line with SITI’s Profitable Growth Strategy, SITI has maintained persistent elevation in Operating EBITDA reporting 146 per cent growth over first quarter of last fiscal. SITI reported Operating EBITDA of Rs.549 Mn in Q1FY19 as against Rs.223 million on Y-o-Y basis.

The company’s Operating EBITDA Margin expanded by 892 bps to ~17 per cent. This has been driven by Subscription Revenue surge of 26.3 per cent to Rs. 2,149 million and nearly flat growth in expenses.

SITI has initiated a country-wide monetization increase program in June 2018. This has resulted in a 17 per cent increase in ARPU. The Company has also improved its subscription collection efficiency, surpassing 93 per cent in June 2018 exit, which has further risen to 97 per cent exit July’18.

The Company’s active digital subscriber base also reached 11.7 Mn by end of the first quarter with 3.5 lakh fresh additions. The company now serves ~55 Mn+ consumers in ~580+ locations across the country. SITI’s HD base also increased to 3.56 lakh by adding 41,000 subscribers in the quarter.

In preparation for the New Tariff Order, SITI is working on Smart Tiered Packaging to offer customers bespoke options and great value. This will further help SITI in implementing the New Tariff Order regime later in this fiscal. The Company has undertaken significant technological and process enhancements for its Subscriber Management System while initiating training and education modules for all stakeholders on the New Tariff Order.

As an Industry first, SITI implemented the “eMIA Initiative” to ensure digitization of agreements with all partners.

To drive employee engagement and enhance operating efficiencies, SITI launched a customized app for its employees called “My SITI”. This has helped to promote a high-performance culture across the organization through real-time monitoring and evaluation of various operational and strategic parameters. With a clear focus on last mile connect, a customer engagement application is under beta testing phase which will provide real-time details of consumer package, profile information

& social connect.

While commenting on the results, SITI Networks chief business transformation officer Rajesh Sethi said, “SITI had a great start to FY19 with strong improvement across all operational metrics. Our “Customer First” strategy helped drive superlative 146% Operating EBITDA growth coupled with expansion of 892 bps in the margins.

While we increased our Subscription Revenue nearly 26 per cent year on year, we have further initiated an ARPU increase program and the results will be visible in the coming Quarters.

With the New Tariff Order notification, we are well positioned to move to the new regime. Our systems and processes are ready for this seismic transformation of last mile operations.

In FY19, we intend to drive efficiencies along with solid EBITDA and Margins growth, in line with our core strategy of profitable and sustainable growth.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/rain.jpg?itok=UxVb6yMa
Rainshine Entertainment and Five Fifty Five partner to produce stories

MUMBAI: Rainshine Entertainment and Five Fifty Five announce an exciting strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary long and short-form film and TV formats, audio podcasts, and extended reality (XR) content for audiences...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/star.jpg?itok=QPAHwK58
Bigg Boss Telugu Season 4 launch rating breaks all records, dethrones Season 3

According to BARC data for Week 36'20, Star Maa continues to dominate the Telugu GEC . Bigg Boss Telugu Season 4 launch got massive ratings. This is one of the most successful launch of the reality show. This Season started with a bang. Termed as one of the most successful launch , the launch...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/bigboss2020800x800.jpg?itok=O4T27pw4
Bigg Boss 14: The brand countdown has begun

MUMBAI: A century. That’s what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. “It will be great if we manage to hit last year’s 100 advertiser landmark we did with the show,” says Shetty. Recently, the sales team once...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/ipl_0.jpg?itok=dhLgQAgm
Leveraging the power of IPL with limited outlays

MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11 Indian Premier League (IPL) as a sponsor. These numbers could cue that the IPL is out of bounds for in brand managers in mid-sized and...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/img_1.jpg?itok=haeCBriG
Disney Channel's 'Imagine That' opens to a successful launch week

Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/zee.jpg?itok=pfGrYaK0
ZEE Biskope presents yet another set of category firsts – the first brand song rap & the first Bhojpuri celebration of Dance Day

MUMBAI: Dance Day is a carnival of dance that is celebrated on the third Saturday of every September. Dance is an integral part of Indian entertainment, especially movies. Be it Kathak, Indian Classical, Western Popular, Jazz or just freestyle, Indian cinema has imbibed and elevated dance forms of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/zeetv.jpg?itok=sINNLVN7
BARC week 36: Sony SAB replaces Zee TV on the pay platform

MUMBAI: Sony SAB has replaced Zee TV to secure second position on the pay platform however it continues to remain on third spot in the urban market in week 36 of 2020 (Saturday 5 September 2020 to Friday 11 September 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal makes a...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/cgeo.jpg?itok=f5cbFRWD
Religious genre emerges as top gainer in Chrome DM week 36

MUMBAI: Religious genre has become the top gainer in week 36, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.81 per cent. In this genre, Sanskar has gained the highest OTS with 98.2 per cent in HSM excl <1l market. OTS is the actual census-based percentage connectivity of a...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/news18.jpg?itok=RRRycJC1
News18 India unveils special festive programming with ‘Shri Ram Roop’

NEW DELHI: As people gear up for the upcoming festive season in the midst of the global pandemic, News18 India has lined up special programming ‘Shri Ram Roop’ to usher in the festivities and spread cheer. The special series will keep the viewers positively engaged and entertained by narrating...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required