Television

Shemaroo Entertainment launches new Marathi movie channel - Shemaroo MarathiBana

Channel to show content from the house of Shemaroo.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/15/Shemaroo_MarathiBana.jpg?itok=IPy60q-v

MUMBAI: Catering to the Marathi speaking audience, Shemaroo Entertainment Ltd, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha Usgaonkar,  Siddharth Jadhav, Swapnil Joshi, Rinku Rajguru, Adinath Kothare, Chandrakant Kulkarni were present to grace the occasion amongst many others. Shemaroo MarathiBana is a one stop destination for some of the most popular Marathi movies and theatre plays which were launched with a sole objective to entertain the Marathi audiences. The channel will entirely focus on Marathi audiences across Maharashtra and Goa and will serve their preferences through the high-quality rich content offering.

The name MarathiBana stands for Maratha pride and the channel is expected to go a long way popularising and bringing entertaining content that depicts the rich Maratha culture. Shemaroo MarathiBana promises to bring a premium international feel to the channel, thereby making it aesthetically appealing and helping it stand out in the cluttered movie space. The newly launched channel will showcase a wide array of Marathi movies from the most recent ‘Bhay’ starring Abhijeet Khandkekar to the classic Ramesh Deo’s Prem Andhale Aste released in the year 1962 along with hits like Apna Manus, Poshter Girl, Mitwaa, Classmate etc. Additionally, the channel will also telecast famous Marathi plays which is a rare offering from a TV channel for its viewers.

Shemaroo has a strong understanding of the Marathi audiences and is a significant player in the Marathi movie industry with a prominent content library of Marathi films and plays. The company has also been producing and syndicating regional content for a few decades. Shemaroo’s content has been playing across various leading channels as part of their programming schedule. Therefore, launching a Marathi movie channel that will be home to high-quality content was the next natural progression to entertain the audiences under the Shemaroo banner.

Commenting on the launch of Shemaroo MarathiBana, Shemaroo Entertainment CEO Hiren Gada said, “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi speaking market, where we are bringing some of the rich content on our premium Marathi movie channel.

We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”

Present at the launch, versatile actor, Swapnil Joshi said, “Shemaroo has always been entertaining us for decades and I have been a part of that journey with them. They have been prominent players in the Marathi and Bollywood industry, and I am super excited to join them to launch their new Marathi movie channel, Shemaroo MarathiBana. The name MarathiBana suggests pride and integrity and Shemaroo will be the medium to ensure we feel proud while we go back to our roots and connect with our culture through the movies.”

Mahesh Kothare, the veteran Marathi actor, director and producer said, "I have been associated with Shemaroo since their inception and it has been the only place, where one could find any movie under any banner. I have grown with Shemaroo in my creative journey. I am excited to see them launch Shemaroo MarathiBana, which is going to be a new avenue for all Marathi movies and Marathi film makers. Shemaroo has made it big in the industry and I am sure it will continue the legacy of success with this new launch. I look forward to watching the movies & plays and be a part of Shemaroo MarathiBana to entertain my Marathi audiences."

Actor Shreyas Talpade said, "Shemaroo has been the pioneers and legends of the industry, with a huge content library. It was high time they came up with a channel of their own. And I am glad, they are doing this because we as film makers always look for new and better avenues to showcase our work and projects. Over the last few decades, Shemaroo has emerged as a leader in the content space. They have always been at the forefront and taken our work to the viewers in the best possible manner. So now that they are launching their new channel, I am sure in no time it’s going to rule the Marathi film market and become the number 1 channel. All my good wishes to Shemaroo on the launch of their new Marathi movie channel, Shemaroo MarathiBana. I hope that they show some of my films and we continue to work together in the future."

Shemaroo MarathiBana will offer wide range of Marathi movie titles and plays in various genres to entertain audiences. Shemaroo MarathiBana is already available on DD Free Dish along with various cable operators and soon to be available on all other leading DTH platforms & cable operators of Maharashtra and Goa.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/qomn.jpg?itok=JfTdFL6Z
Women viewership in sports show a steady growth, but are the brands ready?

New Delhi: It has been long believed that television mostly provides content aimed at its women viewers. The family dramas and reality shows have pivoted around this notion and advertisers have made the most of it to reach out to their rooted female audiences.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/ragha.jpg?itok=YAOuWTpM
Animal Planet ropes in A-Capella group RaagaTrippin’ for a Republic Day special music video

MUMBAI: This Republic Day, Animal Planet is releasing a soulful natural symphony music video in association with RaagaTrippin’, the famous Indian A-capella group known for creating instrument-free music. This unique rendition of the famous patriotic song ‘Saare Jahaan Se Achha’ composed through...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/partho_dasgupta.jpg?itok=n9gOUFVy
I worked with my team to ensure manipulation of TRP ratings: Partho Dasgupta

NEW DELHI: One of the prime accused in the alleged TRP manipulation scam, former BARC CEO Partho Dasgupta, in a written statement has admitted to getting money from Arnab Goswami in return for rigging the TRPs to make Republic Network lead the charts, Indian Express reported. He claimed that...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/hist.jpg?itok=jExJb3GK
This Republic Day, HistoryTV18 brings viewers true stories of courage and sacrifice in Kargil War

India, January, 2021: 21 years after the Kargil War, the sacrifices of India’sbrave still remain etched in the nation’scollective memory. The war began with the infiltration of Pakistani troops into Indian territory in May 1999. After 60 daysof fierce fighting, the war ended with the Indian Army...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/logo.jpg?itok=XdQ06aFT
Republic Media Network alleges collusion between Times Network & Congress

The TRP scam that was unearthed by Mumbai Police on 8 October 2020 has brought the industry to a new low. Multiple broadcast networks have been attacking each other while the former leaders of the rating agencies have come under the scanner of investigation agencies.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/et-now.jpg?itok=fNg6Li3n
ET Now launches programming line up for union budget 2021

In the run-up to Union Budget 2021, ET Now has announced an exclusive programming line-up with the theme, ‘Vaccine For Growth’. The budget programming is set against the agenda for India's ambitions to become a $5 trillion economy, as the country sees silver linings after the Covid2019 outbreak.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/2.jpg?itok=EEQNlRg3
What will James Murdoch and Uday Shankar invest in?

James Murdoch and Uday Shankar have announced a new joint initiative to invest in health care, online education and digital media initiatives in India. We all know that. For James, the partnership is expected to be a major priority and the centre of gravity for his $2 billion Lupa Systems,...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_134655_800_x_800_pixel.jpg?itok=qkboorCF
Barc week 2: Star Plus, Colors & Sony Sab continue to remain top three channels on pay platform

MUMBAI: Star Plus, Colors, and Sony Sab have continued to remain in the list of top three channels on pay platform in week two (Saturday 9 January 2021 to Friday 15 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, too, has retained its hold on the number 10 slot...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_134006_800_x_800_pixel.jpg?itok=yynQywJc
TRP scam: Bombay HC refuses to transfer Partho Dasgupta to private hospital

NEW DELHI: Taking cognisance of Taloja jail’s medical officers assurance that they would continue treating alleged TRP scam accused former BARC CEO Partho Dasgupta in accordance with the JJ Hospital discharge note, the Bombay HC has refused to intervene in his transfer to the prison. 

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required