Report on Hindi News Viewership

‘Sasural Simar Ka’ goes regional; premieres 18 August on COLORS Odia

Titled ‘Sasu Gharai Chalijibi’, the show will air every day at 6.30 p.m on the regional GEC.

Mumbai: COLORS is bringing the iconic show "Sasural Simar Ka" to its regional GEC, COLORS Odia, repackaged as "Sasu Gharai Chalijibi" for the Odia audience. The show which entertained the audience for seven years, will premiere on the channel from 18 August airing every day at 6:30 p.m.

Sasu Gharai Chalijibi is a family drama that revolves around the lives of two sisters from Puri, Simar (played by Dipika Kakar) and Roli (Avika Gor), who are respectively married to Prem and Siddhant, the sons of the Pattnaik family. The plot revolves around them becoming the perfect daughters-in-law by overcoming various difficulties that arise in front of the family.

Commenting on the development, COLORS Odia programming head, Srija Shahin Sidhartha said, “At COLORS Odia we try to bring the best of network shows in local language for our audiences. 'Sasural Simar Ka’ is a show that captured the hearts of people. We are excited to bring the most favourite show and we hope the story can give the Oriya viewers more entertainment in coming days."

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