Television

Sakal Media Group launches four flagship podcasts with Ideabrew Studios

The company will create, produce, distribute, and monetise the podcasts for Sakal.

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Mumbai: Sakal Media Group has joined hands with podcast company Ideabrew Studios to launch a multi-genre lineup of podcasts. As part of the association, the company will create, produce, distribute, and monetise the podcasts for Sakal Media Group.

The launch is in line with the group’s objective to expand their digital foray and create newer avenues to reach out to newer, younger, and digital-first audiences, said the media company in a statement.

“As we begin a new chapter for us at Sakal Media, we are glad to associate with one of the leading platforms for podcasts. Ideabrew will be instrumental in giving shape to our audio shows through their insights and industry expertise," stated Sakal Media Group head of platform - content Stefanie Maria Feicht. "With the association, we want to explore newer avenues to reach out to audiences by being present on the platforms where our target audience are consuming content.”

The lineup featuring varied podcast content covering news, inspirational stories, sports, and general news trivia includes "Sakalchya Batmya - Top 10 news of the day," "IPL Run-Sangram" - an IPL-focused show with daily previews and reviews of the matches, "Lakshya Asta Maaza" - a news-commentary podcast hosted by Prasann Joshi, and "Inspiring Stories" - a show focused on sharing motivational stories of people who have had to face struggles to make it big in their fields.

“With listeners consuming content through different platforms, we wanted to expand our digital footprint and also our offerings. Our various offerings feature eminent industry experts, who, through their insightful conversations, aid in inculcating a sense of innovation and motivation amongst the people," said Sakal Media Group’s head of digital business Swapnil Malpathak.

The podcasts will be available on all audio platforms including Spotify, JioSaavn, Gaana, Apple Podcasts, Amazon Prime Music, Wynk, Hungama, Epic On, and over 50 other platforms globally, said the statement.

“At Ideabrew, our vision is to create content that appeases the listener and benefits the brand,” commented Ideabrew Studios CEO Aditya Kuber. “Sakal Group aims to inform people and elevate the brand to newer heights through digital avenues. The podcasts offer multi-genre content, right from daily news to IPL trivia to inspiring stories, while also getting experts on board for the listeners."

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