Television

Saam TV leads in Maharashtra with 5.9 cr impressions in BARC India week 31 ratings

The channel witnessed a rise of 45.9 per cent.

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MUMBAI: Saam TV has gained number one position among all channels for week 31 (27 July 27 to 2 August 2019) of BARC India ratings in Maharashtra. According to the BARC India report, Saam TV recorded over 5.9 crore impressions in Maharashtra and is followed by ABP Majha at over five crore.

The channel showed a massive rise in its viewership from the previous week, attaining an increase of 45.9 per cent. During the same timeframe, Saam TV created more than double the impressions recorded by Aaj Tak (2,99,60,000), which leads the roost in Maharashtra among non-Marathi channels. Among the channels in the Marathi news and information category, Saam TV has recorded a market share of 25 per cent, followed by ABP Majha at 20.8 per cent.

BARC India data for week 30 and 31 of 2019, for Maharashtra and Goa for audience above two years, Saam TV was at leading position with 59,253 weekly impressions (000), followed by ABP Majha with 50,447 weekly impressions (000) and TV9 Marathi with 48,827 weekly impressions (000).

Saam TV channel head Nilesh Khare called the channel’s understanding of Maharashtra second to none, attributing it one of the reasons for its growth. “Saam understands the pulse of Maharashtra. We understand the common man, their plights and their triumphs. We listen to them and become their voice,” said Khare. Crediting the channel’s neutral stance in news delivery for its continued success, Khare further added, “We have remained neutral in our political stance and also focused on social causes that concern their day-to-day life. That’s the reason the viewers have preferred us and have taken us to No.1 spot.”

Sakal Media Group managing director & AP Globale Group chairman Abhijit Pawar thanked the viewers through a congratulatory tweet and recognised Saam TV’s neutrality for the sustained success.

“The numbers are a testimony to our neutrality in news delivery and relentless efforts to serve Maharashtra by being its reflection,” said Pawar.

Saam TV also benefits from the Sakal ecosystem and approaches journalism in sync with today’s age. Journalists engage in a collaborative approach for collective success and ensure optimum news delivery.

Saam TV also continues to dominate among top programmes in Marathi news and information category with 67 programmes in the top 100 across channels. Shows like Viral Satya, 36 Jille 36 Reporters, Top 50 News, Spotlight, etc. have consistently garnered high numbers and remained among the top-performing programmes.

Saam TV, a part of the Sakal Media Group (SMG), was launched in 2008. Saam TV is the group’s first venture into broadcast media business bringing a global outlook to the regional television. 

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