Television

Reporting news the ‘Prudent’ way!

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2014/06/02/sfdg.jpg?itok=R1uhWZFe

MUMBAI: Think Goa and what comes to mind is idyllic surroundings but never the frenzied pace of a news channel. However, the reality is that there are not one but five news channels in the tiny state whose area measures just 3,702 km.



 

Of the five, only one manages to call the shots i.e. Prudent Media, which is based out of Panjim and owned by powerful business conglomerate, Fomento. Having started operations in 2007, the news channel has already made it to being the market leader, according to media planners.  



 

Prudent Media has an experienced editor in Pramod Acharya, who has been with the group for five years. In his 11 years of journalism, Acharya has worked with India’s premier news channel CNN-IBN, prior to which he was with local dailies Sunaparant and Rastramath. Other anchors include Suyash Gavnekar and Priyanka Prabhu Chodnekar who host news bulletins in English and Konkani.



 



The channel has a 60-strong team including 10 journalists based outside Goa who are stringers. Many of the journalists double as video journalists. Six news bulletins are telecast every day and the channel uses Panasonic 102 and PD 170 cameras to capture news imagery for the same. Some of Prudent Media’s signature shows are Head On and The Debate. In Head On, the host takes on the guest, usually a local politician, with some hard questions. The Debate, as suggested by the name, is in a debate format. Among other shows are Sattagraha, Gajali, Hello Career, Simply Sport, Lokshay Hai Hai, Just Imagine and Counter Point.



 



Through a barter system with CNN IBN, Prudent Media gets footage of national and international issues from the former in return for local news feeds. Currently, the channel is available on two multi system operators (MSOs) - Future Digital Infotainment and Indusind Media and Communications Limited as well as eight to 10 smaller cable operators. The state has an interesting phenomenon of duopoly system, where viewers subscribe to both DTH and local cable operators. In the beach belt where tourism flourishes, hoteliers mostly subscribe to DTH.





While Goa has a population of 14-15 lakh, according to Prudent Media editor Pramod Acharya, the channel has a viewership of 7-9 lakh. “This is based on half yearly surveys our channel conducts,” he says. In terms of advertisers, both local and national brands are on-board the channel in a ratio of around 70:30, respectively. Among national brands, Amul is a recent entrant. According to highly placed industry sources, the ad rates for a 10 second slot could vary from anything between to Rs 300 to Rs 800.



 



In terms of digital presence, Prudent Media has an Android app which when launched on 15 August last year witnessed over 1,000 downloads in 48 hours. As of now, the channel’s Facebook page has 16,036 likes, while it has 2,303 followers on Twitter. The channel website offers live streaming of shows to audiences in India and abroad.

While Prudent Media in particular and the news industry in Goa in general are still far from their regional counterparts, once digitisation kicks in, this nascent industry may well start getting its due recognition.

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/out.jpg?itok=bNsHV0ai
NewsX gets into long-term partnership with Outbrain Engage suite of products

MUMBAI: Outbrain, the discovery and native advertising feed for the open web, announced that it has signed an exclusive long-term partnership with News X, one of India’s top English language Publishers. The partnership will allow News X to fully leverage the Outbrain Engage platform by maximising...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/star.jpg?itok=4eJAHUWG
Star World announces #TheBestBoss contest on World Boss Day

MUMBAI: The Office certainly holds a special place in every fan’s heart for mixing that special mockumentary styled humor no other show has been able to manage. Star World, India’s leading English entertainment channel has brought this rib-tickling comedy series to television screens for the first...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/cnn.jpg?itok=BEGhasyR
CNN-News18 curate special programming line-up for Assembly Elections 2019

MUMBAI: CNN-News18 has announced extensive programming to apprise the viewers of all the major national and political developments during the elections. After the fierce battle in the Loksabha elections, major political parties have once again geared up for an intense political contest in...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/net.jpg?itok=vAIIiC0M
Network18 subscription revenue sees 43% YoY growth in Q2 FY20

Network18 Media and Investment has posted 43 per cent YoY growth in subscription revenue in Q2 2020, continuing the 48 per cent growth YoY witnessed in Q1. The company’s digital revenues grew by 10 per cent YoY to Rs 46 crore. Sharp display advertising growth in News18.com (especially vernacular)...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/dangal-tv.jpg?itok=hSzOHZIK
BARC week 40: Dangal most watched channel across genres

Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/Bastawalla.jpg?itok=EWO5L1Rg
SPN’s Neville Bastawalla on ‘massification’ of niche sports and Australian Open broadcast extension

Sony Pictures Networks India’s (SPN) sports segment is highly focusing on niche segments and so Tennis Australia and SPN have extended their broadcast deal by three years at the official Australian Open 2020 media launch.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/16/chrome.jpg?itok=w9ffptr5
Music genre is top gainer in Chrome DM Week 41

Music genre has become the top gainer in week 41 of Chrome Data Analytics and Media data. The genre grew by 1.01 per cent. In this genre, 9XM channel gained the highest OTS with 97.3 per cent in HSM excluding

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spn.jpg?itok=Kc7_kZGS
Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels, Sony Entertainment Television (SET), Sony SAB and Sony MAX

MUMBAI: This festive season, Sony Pictures Networks India (SPN) brings cheer to the Hindi entertainment loving Indian viewers through its ‘Ab India aur bhi Happy’ offer. Bringing joy to every household, SPN has announced a special offer, allowing consumers to avail of a festive à-la-carte pricing...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/epic.jpg?itok=fz5WGrbU
India on a plate: celebrate world food day with Epic Channel

MUMBAI: 16th October 2019 marks the 74th anniversary of the inception of ‘The Food and Agriculture Organization’ of the UN. Since 1979 this historic event has been annually celebrated as World Food Day in over 150 countries. Joining the celebrations, EPIC Channel - India Ka Apna Infotainment -...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories