Television

Quarantunes for the quarantined!

How Vh1 eases viewers' boredom during COVID-19 lockdown with a specially curated playlist

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MUMBAI: Vh1 is turning the boring quarantine into lovely Quarantunes! As more and more stay-at-home people are tuning in to home entertainment options in these times of COVID-19 pandemic, Vh1 has got something special in-store: a playlist with the most popular songs handpicked.

It recently launched a new special – Vh1 Quarantunes. The channel will curate a special playlist daily which will encompass the most popular songs handpicked just to ensure viewers don’t get bored. For example, tracks from international sensations such as Justin Bieber, Post Malone, Travis Scott, Kayne West, Katy Perry, and Miley Cyrus featured on the playlist on Thursday.

Through this initiative, Vh1 India is asking viewers to stay home while they groove to tunes of the globe’s top-notch artists. Vh1 Quarantunes began on 18 March and will air at 1 pm daily.

Vh1 Quarantunes will be in line with the channel’s other shows such as Vh1 Top 10, a weekly playlist of the top 10 songs in the country which airs on Saturdays at 7 pm and Vh1 Trending which airs the most trending songs of the week across cities and in India which airs on Sundays at 7 pm.

Analysts are predicting that consumers’ media consumption tends to rise during broadly disruptive events. As India’s biggest cricket showbiz IPL has been delayed, GECs have stopped churning new episodes; niche channels now have the opportunity to pick up on the back of innovative programming.

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