Outgoing Mathrubhumi TV CEO Mohan Nair on his decade-long journey

Resigning as CEO at Mathrubhumi TV, Nair is still figuring out his next move.

Mathrubhumi TV

NEW DELHI: It is no mean feat to contribute towards the legacy of a leading media organisation when it ventures into newer turfs, but outgoing Mathrubhumi TV CEO Mohan Nair made it possible with sheer grit and determination, as he led the foray of the legacy print publisher, ruling the Malayalam market since pre-independence days into the world of television. After almost a decade-long journey, Nair has now decided to move on from one of the leading news channels in the Malayalam market and is ready to take on new challenges. 

In a candid chat with, Nair reveals that it was quite challenging for him to oversee the making and rise of Mathrubhumi TV as it entered the market at a time when there was intense competition. “There were six to eight channels dominating the Malayalam news market with sizeable viewership, including Asianet, Manorama and Indiavision, which was also the first Malayalam language news channel. Yet, the leadership decided to go ahead and we managed to grab a lot of eyeballs from the day one. Within a year, while some of the channels were on the brink of shutting down, we managed to get a good viewership and advertiser interest.” 

Nair, who had earlier spent 14 years of his life as a print journalist at organisations like Economic Time and Financial Times, worked really hard to develop strong credibility and name for the channel. 

According to Nair, while a big part of the popularity and success came their way with the name of Mathrubhumi, which as a trusted legacy brand, some other strategic initiatives managed to build on this trust. “We came up with a look and feel that was alien to the Malayalam news market for the longest time. While most channels were using colours like red, blue, and white, we packaged our content in a spectrum of green, white, orange and blue colours, making it vibrant and hence appealing to the audience.” 

He adds, “We were also amongst the first few channels to invest in high-end equipment and thus came out as a game-changer within the genre.”

Nair played a big role in getting all this done as the first employee and also the leader of the channel. He didn't just turn his bosses’ vision into reality but also managed to strike a close bond with all of his employees. 

“I got the opportunity to select every single employee who works at Mathrubhumi TV. Initially, we went ahead with 30 per cent employees picked from topline channels, another 30 per cent from bottomline channels and the final 30 per cent were freshers. Therefore, despite starting with a minimum workforce, we had a strong team that understood the industry and was training newer people,” he elaborates. 

Further, Nair shares that the channel opened up bureaus across all 14 districts in Kerala, and additional bureaus in Chennai, Bangalore, Mumbai, Delhi and Gulf countries. It also invested greatly in distribution of the channel, thus significantly helping them gain access to viewers across states. 

For Nair, moving on from a channel that he built from scratch and led to the top, was a tough decision but he feels that the timing couldn’t have been better. 

“I feel it is the right time to move on and explore other ventures. While I don’t have a set plan for the future, I am exploring all the possible options to take the next step, be it digital entrepreneurship or leading other news channels,” he notes. 

He concludes the chat by saying, “Right now, I am willing to take a small break and spend some time with my family, which I feel I wasn’t able to do in the past few years. Also, I am available for each person whom I worked with at Mathrubhumi for any guidance and support they need from me.” 

There hasn’t been any announcement from the channel’s end as to who will replace Nair, whose last working day is Tuesday, but surely these are some big shoes to fill. 

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads
FTA channel Hare Krsna TV aims to specialise in motivational talks

Mumbai-based surgeon Dr Bimal Shah runs Hare Krsna TV, a free to air (FTA) satellite TV channel. Being a self-funded channel run for social service, several cable operators carry it without a carriage fee.

Television TV Channels Specialised and Niche
Free patriotic films for cinema lovers, courtesy NFDC

This one is for film lovers of India’s independent cinema. The National Film Development Corp (NFDC) has decided to showcase some films from its wide catalogue free between 7 and 21 August 2020 as a celebration of India’s independence day.

Television TV Channels Movie Channels
International stars from 13 Reasons Why, 365 Days, Too Hot to Handle make their India Television chat show debut with zoOm’s Access Allowed

MUMBAI:  zoOm gears up to welcome the biggest International stars on its much talked about chat show Access Allowed.

Television TV Channels News Broadcasting
SPNI's Rohit Gupta on The Venice TV Festival jury

NEW DELHI: A tribute to innovation and international recognition for quality creative and media content, The Venice TV Festival has announced Sony Pictures Network India president Rohit Gupta as a part of its extensive international jury for the upcoming festival scheduled in September. 

Television TV Channels GECs
ENIL income from outside India grows as other numbers plummet in first quarter

Indian private FM player Entertainment Network (India) Ltd (ENIL), which runs the Mirchi brand radio network in India, reported 71.7 percent fall in consolidated Total Income from Operations (TIO) for the quarter ended 30 June 2020.

Television TV Channels Specialised and Niche
TV Today numbers subdued but profitable for first quarter in Covid2019 period

Most corporates, and more so broadcasters, have reported red bottom-lines for the first full COVID2019 quarter and the first quarter of fiscal 2020-21 (quarter ended 30 June 2020, Q1 2021, quarter or period under review).

Television TV Channels News Broadcasting
Colors' Naagin 5 will premiere on 9 August

MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her...

Television TV Channels GECs
Korean action-comedy ‘Exit’ to premier on &PrivéHD

MUMBAI: When you feel you’re at an impasse in life, all it needs is the right drive and persistence to see it through the end. Exit,  Korean action-comedy film directed by Lee Sang-geun tells a story of how all things can momentarily change in the blink of an eye.

Television TV Channels English Entertainment
Sushant Singh Rajput’s last film ‘Dil Bechara’ to be telecast on Star Plus

MUMBAI: After wooing the audience with super hits like Tanhaji: The Unsung Warrior and Lion King, Star Plus is all set to offer its viewers one more Superhit Movie Dil Bechara on 9 August at 8 pm. The movie is an adaptation of the bestselling novel The Fault in Our Stars, it tells the story of...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required