Television
Report on Hindi News Viewership

Malaysia-based Astro woos Tamil diaspora with more HD content

The new channels include Zee Tamil HD, Star Vijay HD, Colors Tamil HD

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MUMBAI: Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Astro Indian channel business vice president Marc Lourdes said, “As we continue to offer customers relevant, high-quality entertainment, we are excited to introduce more HD content from 1 June. Astro Vaanavil HD (CH 201) will offer Astro and NJOI customers a better viewing experience along with new series – Tamiletchumy and Nalam Ariya Aaval, as well as more local Tamil movies, telemovies, short films, and, local Malayalam and Telugu dramas are in the pipeline.”

“Fans of legendary superstar Rajinikanth will be able to enjoy seventy of his movies in celebration of his 70th birthday this year, ranging from his first movie Apoorva Raagangal to the latest release this year Darbar on Rajini70 HD (CH 100), a pop-up channel from 1 to 30 June.  Zee Tamil HD (CH 235), one of India’s most popular channels, will also be available on the Chakravarthy Pack,” Lourdes added.

Chakravarthy Pack customers can enjoy more HD content with Zee Tamil HD in addition to Star Vijay HD and Colors Tamil HD which will offer premium shows like Sa Re Ga Ma Pa Lil Champs S2 and Comedy Gangsters; inspiring talk show, Tamizha Tamizha; variety shows including cooking show, Anjarai Petti; exciting game shows Genes S9 and Super Mom S2; and special effects-laden epics, as well as dramas including Sri Vishnu Dasavatharam, Rettai Roja and Oru Oorla Oru Rajakumari. In light of the recent upgrade of Chakravarthy Pack to HD, SD channels i.e. Raj TV, Jaya TV and Kalaignar TV will no longer be available on the pack.

“It’s good to be back in Malaysia. Even better is launching our leading Tamil channel Zee Tamil on Malaysia’s leading content provider Astro. We are excited to bring the best of Tamil entertainment to the local market. Hopefully this is going to be the first of many endeavours in Malaysia,” Zee Network APAC executive vice president Tripta Singh commented. 

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