Television

Fakt Marathi reveals new brand identity; plans HD feed this fiscal

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MUMBAI: Fakt Marathi, a 24×7 Marathi Movies television channel has unveiled its new brand identity with a new logo and packaging. The channel was launched in 2011 by Mumbai based firm Enterr10 Television Pvt. Ltd.

The logo has been designed by Cayenne Communications Pvt Ltd while the mandate to monetise the revenues of the channel is with Divya Radhakrishnan's Helios Media.

Living up to its name which means 'Only Marathi’, the new revamped look is focussed towards expanding the Marathi viewership in the movie genre. The refreshed look stresses on the first alphabet which gives an intense look to the logo and symbolises a window of Marathi cinema opportunity. The free-to-air channel portrays a new colour combination of red, orange and saffron. “Fakt Marathi is a powerful name. These colours signify the ethos of Marathi maanus aka common man in Maharashtra and its traditional culture. It gives the logo a bold and solid feel”, says Cayenne Communications Pvt Ltd managing director Kiran Vernekar.

The channel’s new tagline is ‘Cinemanche Cinema’ which exemplifies itself as a one-stop destination for non-stop unadulterated fun and entertainment.

Vernekar also points out that it took the agency a month’s time to come up with this revived look for the channel. “We had designed two different logos and this one was instantly picked up by the client. The logo will be evident by next week”, he added further.

The logo will be extensively promoted through out-of-home advertising and on social media platforms. It will also be seen on various television commercials.

“We are very positive and happy with the new logo. They have subtly used vibrant colours and have integrated them flawlessly. The new tagline strongly resonates what the channel stands for and portrays a larger life of cinema”, opines Enter10 Television Private Limited MD Manish Singhal.

The company also plans to roll-out the channel’s HD feed by the end of this financial year. “We are in talks about launching the HD feed for Fakt Marathi by the end of this year”, voices Singhal.

The channel is available on various cable platforms like Hathway and in Cable and DTH platforms like Tata Sky, Videocon, Dish TV, etc. It is also available in parts of Den platform.

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