Television

Eastern Media rebrands Odia infotainment channel Kanak TV

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/15/Untitled-1_8.jpg?itok=Ji-3kr4_

MUMBAI: In a bid to stay head to head with competition, Odisha based Eastern Media has revamped its Odia language infotainment channel Kanak TV as Kanak News. With the re-branding exercise, the channel is also eyeing a larger chunk of ratings.

The channel started operations in 2009 and airs 24/7 news, current affairs and entertainment content. Post the revamp, Kanak News will sport a new tagline of ‘Paribartanara Swara,’ and will aim at being the voice of change for the people of Odisha across the horizon.

Eastern Media executive director Tanaya Patnaik says, “A complete revamp had been on the cards for a long time now. With almost a dozen players in the market, it was important for us to change the way we look at news. We wanted to redefine the concept of prime time news. For us, every hour is prime time. We have been implementing these changes for the last couple of months and the response and ratings have been highly encouraging. Kanak News has a very young and energetic team and it has been working for us.”

Providing an insight into the rebranding, Patnaik tells Indiantelevision.com, “It has been six years since we started operations and seeing other players, we thought it was time for us to undergo a revamp. As a part of the revamp, we will change our editorial strategies also. We will shift away from the bulletin formula to a more breaking news and debates situation. Previously, we had 60 – 65 per cent of news with the rest as current affairs. Now it will be a 80 - 20 proposition.”

The channel will continue to be a free to air and hence relying on advertising revenue. “It will take time for pay channel phenomenon to work in Odisha. There are only two local pay channels in the state now. There are huge number of viewers in the state but 10 channels are a little too much at times,” she adds.

Elections are the biggest source of revenue for both national and regional news channels. The national election and the state elections are held at the same time in Odisha, which impacts the business of news channels hugely. The ad rates normally fluctuates between Rs 500 - 600 but during elections it goes up to almost Rs 1500.

Eastern Media also owns the largest circulated Odia daily broadsheet, 'Sambad' and radio channel Choklate 104 FM. Kanak News will use the resources of its sister companies.

Speaking about how TAM ratings still decide the ad rates in the region, Patnaik says, “BARC is yet to give us data so clients are referring to TAM analysis. All the news channels are bragging about the ratings on air and promoting it aggressively and clients are going by that. Generating higher ratings is the other important reason behind us going through a revamp.”

There are 140 to 200 TAM peoplemeters in Odisha and the number is innocuous when compared to the television households in the state. Nowadays, it is claimed that news is consumed most through internet, while television and newspapers are no longer the primary sources of information. However Patnaik begs to differ. “Unlike other states, newspaper circulations is still going up in Odisha. Additionally, there are many first time television buyers, so the primary sources of audio visual content consumption or news consumption are the traditional print and broadcast media and it will continue to be the same for the next six years at least. Internet is growing but at snail’s speed.”

When it comes to penetration, cable remains the clear dominator in Odisha as 70 - 80 per cent of the population are cable TV subscribers, whereas areas uncovered by cable have DTH penetrations.

Kanak News is available on Ortel Communication, Variety, Hathw@y and D2H platforms -- Tata Sky, Dish TV and Jain Hits.

Eastern Media chairman Soumya Ranjan Patnaik will continue to be the editor-in-chief and senior journalist Manoranjan Mishra will also be a part of the channel.

Talking about the philosophy of the channel, chairman Soumya Ranjan Patnaik says, “Our stand is clear. We are not a neutral news channel. We have taken sides. We have taken sides for Odisha and every Odia and will be uncompromising while pursuing the State’s interest.”

With its rebranding, the channel has also incorporated a few new programmes to its bouquet like Jatra Chalichi, Jeebana Ra Canvas, Business Leaders, Crime Reporter and Page 3 amongst others.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/25/photogrid_plus_1627205004411.jpg?itok=3wAtWZyW
First-ever common entrance exam for media studies on 14 Aug

New Delhi: India’s first-ever national level common entrance exam for media studies will be held online on 14 August. The AIMCET (All India Media Common Entrance Test) is being guided by recently set up Global Media Education Council (GMEC). The exam will be organised virtually by educational news...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/24/photogrid_plus_1627134163268.jpg?itok=i2X1WrsN
News18 Bangla to host Education Eminence 2021

Mumbai: News18 Bangla, the 24 hours Bengali news channel of News18 Network is all set to host the Education Eminence 2021 on 25 July. Education Eminence is the award and recognition initiative of the channel to felicitate educational institutions in West Bengal that have worked tirelessly during...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/zee.jpg?itok=XILM0ctu
Zee Cinema to air world TV premiere of 'Saina' on 25 July

Mumbai: ZEE Cinema is all set to bring the world television premiere of 'Saina' on 25 July, 12 noon. The biopic on badminton champion Saina Nehwal, Saina follows the dreams of a small-town girl who went on to conquer the world of badminton and become the pride of an entire nation. It also...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/photogrid_plus_1627023951053.jpg?itok=ETuyPLt-
ABP News’ 'Jeetega India' captures emotions of Indian athletes ahead of Tokyo Olympics

Mumbai: ABP News hosted a special e-conclave 'Jeetega India’ yesterday (22 July) to mark the occasion of the Olympic Games set to commence from today in Tokyo. At this e-conclave, various honorable dignitaries from the Indian sports fraternity presented their views and expectations on the Tokyo...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/news18.jpg?itok=739enThp
News18 HSM Network to launch Sawan Special programming from 25 July

Sawan, one of the holiest months in the Hindu calendar is dedicated to Lord Shiva and has a lot of festivities attached to it as well. Like last year, this year too the celebrations are likely to be muted due to the threat of the third wave of coronavirus.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626960576127.jpg?itok=4pDyMEV2
ZEE Hindustan's 'Hindustan Ki Baat' goes on-ground for second year

Mumbai: ZEE Hindustan's successful IP Hindustan Ki Baat was established last year during the pandemic to walk on the line set by the channel’s core value - 'State makes the Nation'. The programme focuses on various states and their cities to uphold their achievements and concerns and gives them a...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626946650919.jpg?itok=kTXlmxxY
TV ad volumes for June 2021 surpasses 2019, 2020 levels: BARC

Mumbai: TV advertising continues to remain resilient, despite the onslaught of the second wave of the pandemic. According to Broadcast Audience Research Council (BARC) India’s latest THINK report, the TV ad volume in June, 2021 has surpassed the ad volume recorded during the corresponding period in...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626936895418.jpg?itok=TgmEkVBq
IT dept raids Dainik Bhaskar offices in several cities

New Delhi: The Income Tax (IT) department conducted multiple raids in various offices of the media group Dainik Bhaskar on Thursday. The DB group has been accused of tax evasion, sources said. According to media reports, the searches are being conducted in Bhopal, Jaipur, Ahmedabad and some other...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/22/photogrid_plus_1626931390691.jpg?itok=mj3LREOm
News18 India announces special programming for Tokyo Olympics

Mumbai: Amidst the global pandemic, the Tokyo Olympics will be like no other with sombre celebrations and no spectators. Committed to bringing all the major world events for their viewers, News18 India has announced 'Jeeto India', special programming capturing all the action and updates right from...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required