Dhirendra Yashwant appointed as Sun Marathi head of marketing

Sun TV Network recently forayed into Marathi GEC space with this free-to-air channel.

Mumbai: Sun TV Network has appointed Dhirendra Yashwant as head of marketing for its newly launched general entertainment channel (GEC) Sun Marathi.

Sun TV Network is one of India’s largest broadcasters and has a massive viewership in the South. It recently forayed into Marathi GEC space with the launch of the free-to-air channel Sun Marathi.

Yashwant was previously associated with Shemaroo Entertainment as DGM – marketing for two and a half years. During his 13 years in the TV industry, he has been associated with Zee Entertainment Enterprises Ltd (ZEEL), and Times Network.

He has experience launching new channels including the launch of Marathi film channel Shemaroo MarathiBana and Hindi GEC Shemaroo TV in his previous assignment. Shemaroo MarathiBana crossed the 100 GRPs mark in the fifth month of operations, which set a milestone in Marathi television. He also has experience working on the Marathi channels Zee Marathi and Zee Talkies during his stint at ZEEL.

His expertise lies in managing TV brands across various genres including GEC, films, music, business and general news and across multiple languages including English, Hindi, and Marathi. His media experience includes working on TV, OTT, print, films, and radio.

He is an alumnus of Jamnalal Bajaj Institute of Management Studies. 

Latest Reads
Supreme Court defers NTO 2.0 hearing to 15 February 2022

The Supreme Court bench of Justices UU Lalit, S Ravindra Bhat, and Bela Trivedi has deferred hearing in the New Tariff Order (NTO) 2.0 case to 15 February 2022. The matter pertains to a bunch of petitions filed by IBDF and certain broadcasters against the Bombay high court order on the...

Television TV Channels Terrestrial
9X Media CBO Punit Pandey takes additional charge of revenue

Mumbai: 9X Media’s chief business officer (CBO) Punit Pandey has taken additional charge of revenue for the network. Being part of 9X Media’s executive team, he will continue to work closely with the board of directors to drive the next phase of growth for the network. An industry veteran with over...

Television TV Channels People
Pogo launches Telugu language feed

Mumbai: WarnerMedia kids’ entertainment TV channel Pogo has announced a new Telugu language feed to reach more homes in Andhra Pradesh and Telangana.

Television TV Channels Kids
Zeel acquires media rights for Emirates Cricket Board’s UAE T20 League

Zee Entertainment Enterprises Ltd (Zeel) has signed a 10-year media rights deal with Emirates Cricket Board (ECB) for their upcoming UAE T20 League. The broadcaster makes its return into sports broadcasting after its non-compete agreement with Sony Pictures Networks (SPN) India expired.

Television TV Channels Viewership
Star and Disney India postpones new channel launches till further intimation

Star and Disney India has deferred the launch of 15 (SD+HD) channels and renaming of one channel until further intimation. “This is to inform all distributors of television channels that the launch of following 15 channels and name change of following one channel have been deferred till further...

Television TV Channels Viewership
News18 India to host ‘News18 India Chaupal’ on 1-2 December

News18 India to set to host "News18 India Chaupal – Desh Ka Sabse Bada Manch" on 1-2 December. The event will be telecasted on News18 India channel from 6 p.m onwards on 1 December and 11 a.m onwards on 2 December.

Television TV Channels News Broadcasting
India vs New Zealand opening T20 match garners 73 million reach

The opening match between India and New Zealand, in the T20 international series that began on 17 November, garnered a reach of 73 million (2+U+R) becoming the most-watched T20 opening match in the last three years.

Television TV Channels Sports
Zeel-Invesco case: Bombay HC to continue hearing on 30 Nov

At the Zeel-Invesco hearing held on Monday, the division bench of the Bombay high court decided to continue the hearing on 30 November. On 29 October, the court had granted a temporary injunction against the requisition notice by Invesco.

Television TV Channels GECs
Believe buys out Think Music to boost South India position

Mumbai: Digital music company Believe has acquired Think Music, a South India-based music label. With this acquisition, the company wants to further strengthen its position in South India. “The acquisition will help Think Music accelerate the growth and monetisation of its whole catalogue by...

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required