Colors Tamil wins big at Promax India Regional 2021 conference

Flagship reality show Kodeeswari wins in four categories.

New Delhi: Colors Tamil has won six coveted awards at the first edition of the Promax India Regional 2021 Conference- The Art of the Pivot, announced this week. Competing across 25 categories, the regional GEC bagged four Gold in the Best Programme Campaign, Something for Nothing, Best Entertainment Promo and Best Launch Campaign categories and two Silver in the Best Movie Promo and Best Directing categories for its innovative works and promotions.

Among the six illustrious Awards, Colors Tamil’s Kodeeswari – the Tamil version of Kaun Banega Crorepati (KBC) – bagged three Gold and one Silver for its first-of-its-kind format, direction, and innovative campaign. Showcased as Asia’s first all-women version of the popular game show ‘Who Wants To Be A Millionaire’ and hosted by Radikaa Sarathkumar, Kodeeswari was also listed among the finalists under the Best Themed Campaign category.

Colors Tamil bagged the Gold for its innovative Independence Day promo and the Silver for its best movie promo (Watchman). The channel was also listed among the finalists in Best Children’s Promo category.

COLORS Tamil, business head, Anup Chandrasekharan, said, “Colors Tamil has always distinguished itself with its innovative content that aims at inspiring, enhancing and engaging individuals. Kodeeswari is one of the biggest milestones in the history of Colors Tamil, where we had put in a lot of effort to create an exclusive platform for women aimed at giving wings to their small dreams and desires. While the show has won millions of hearts, it gives us immense pleasure to witness the same winning the hearts of the eminent jury of Promax, which further motivates us to offer more such unique and innovative content with top-notch quality.”

Despite the unprecedented times and various challenges during the pandemic, Colors Tamil was among the first GEC to return with brand new episodes and exciting concepts like Mahasangamams to make its fiction shows more exhilarating. The channel has already curated an interesting line-up of shows like Abhi Tailor, which has already created a buzz with its first promo, witnessing over one million views in just 24 hours. It is also set to unveil a few more fresh shows under the fiction category and a couple of innovative non-fiction shows like Dance vs Dance 2, the channel said

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