Television

Colors Tamil’s 'Kodeeswari' ropes in Colgate as presenting sponsor

On VOOT, the show has bagged two sponsor Medlife and Nippon Paint

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/20/tamil.jpg?itok=1ve-CGxB

MUMBAI: Viacom18’s Tamil general entertainment channel, Colors Tamil is all set to launch Kodeeswari starting 23 December. The show adapts the popular television game format of Who Wants To Be A Millionaire to have only female contestants with the aim of empowering women from all walks of life, and give wings to small dreams. The show has bagged Colgate as the presenting sponsor, with overall seven sponsor in their bucket. On the video-on-demand platform VOOT, the show has roped in Medlife as the online pharmacy partner while Nippon Paint has come on board as the co- powered by sponsor.

Last week the channel has announced six sponsors coming on board of Kodeeswari- Nippon Paint, Arun Excello and RIN as powered by sponsors; Kotak Mahindra Bank as the banking partner; and Tamil Matrimony App and Helo App as special partners.

The show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar and in a first ever, there will be only women on the Hot Seat. Even before the launch, the show has witnessed a lot of attention from brands across categories.

Viacom18  network sales head Mahesh Shetty says, “Who Wants To Be A Millionaire has been a trailblazer on television and has been loved by audiences across the world and in India. Being the first ever all-women edition, our endeavour through this show is to encourage strong willed women to challenge stereotypes and live their dreams. Kodeeswari has garnered a lot of attention and interest even before its launch, not only among viewers but also brands. The purpose of this show is so focused and powerful that we have a plethora of brands which have jumped on board across platforms. We have roped in seven sponsors for the show on Colors Tamil. For VOOT, the show has caught the attention of brands with two sponsors. We have also secured five sponsors for our international feed which will take this show to Tamil audiences in Singapore, Malaysia and USA.”

VOOT will keep its digital viewers attuned with  various opportunities to Watch, Play Along and Win every day! With interactive offerings such as Play Along on VOOT , presented by Medlife, the users can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants on the hot seat, and win prizes every day. Furthermore, viewers will get a chance to win Ghar Baithe Jeeto Jackpot, sponsored by Nippon Paint.  The viewers will have to log on to VOOT to answer the question and the first person to answer will be chosen as the winner.

For its international feed, Colors Tamil has roped in Sivanesan Company (Premier Range of Products) as the Title sponsor, while the show is being powered by Gits (Gits Foods). In addition to this, Tamil Nadu Tourism- Enchanting Tamil Nadu and GMT (GMT Jewellers) have come on board as Special Partners while Gooday Beauty Parlour has been roped in as the Grooming Partner.

Kodeeswari will go on-air starting 23 December at 8 pm from Monday-Friday on Colors Tamil and Viacom18’s video-on-demand platform VOOT.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/dangal.jpg?itok=XeqoCLgb
Enterr10 Television increases its regional footprint with Dangal Kannada

MUMBAI: Strengthening its presence in India, Enterr10 Television Network forays into the south with its latest channel launch Dangal Kannada. Hard on the heels of its launch of Enterr10 Rangeela in the Bhojpuri market, Dangal Kannada underlines the network’s aggressive expansion into the growing...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/zee.jpg?itok=5x71F-7j
Zee TV set to launch four TV shows in October

MUMBAI:  With the upcoming festive season around the corner, Zee TV has a bumper entertainment extravaganza coming its viewers' way that is bound to spread cheer and bring families together over sampling a vast array of fresh content in the month of October. The channel finally let the cat out of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/samarth.jpg?itok=tkh1DYs0
Why Zee Bangla’s Samrat Ghosh is looking forward to Durga Puja

MUMBAI: Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh is really looking forward to the next couple of months, like almost everyone in the industry. A large part of 2020 has been a bit of a washout for the channels that he runs, at least in terms of the topline. But with west...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/tt.jpg?itok=bmVWuKVC
Viacom18's global push with international animation series

Entertaining kids on television is not a child’s play. Many an Indian broadcaster will agree. But Viacom18 owned Nickelodeon India has managed to do it well by bringing to life iconic characters like Motu Patlu, Gattu Battu, Shiva and Rudra amongst several others.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/zee-cafe.jpg?itok=LQSATwrr
The Kitchen Is Set Ablaze Once More As Famed Reality Show MasterChef Australia Season 8 Airs Weekdays On Zee Café

Mumbai:  If you’re thinking of brewing something new today, then look no further. Catch the best of Famed reality cooking show, MasterChef Australia Season 8 as

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/the-unxplained-with-william-shatner.jpg?itok=CVmLNqvu
HistoryTV18 investigates the world's most inexplicable mysteries on 'The UnXplained with William Shatner'

MUMBAI :Have you heard of birds that predict disasters days before they take place, or sinister cults that manipulate hundreds of people to willingly take their own lives? Can science explain why some areas just seem strangely evil, and is there any truth behind ancient stories of unearthly...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/the-honey-bunny-show-with-kapil-sharma.jpg?itok=VNodsRLk
Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

MUMBAI: This festive season, in a bid to deliver the ultimate laughter riot to its audiences, Sony YAY! brings in the comedy king of Hindi television entertainment, Kapil Sharma to the ‘Jholmaal’ gang. Keeping in mind the endearing bond kids share with Honey and Bunnyand massive fandom of the...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/chrmoe.jpg?itok=r-kJhXkS
English GEC emerges as top gainer in Chrome DM week 38

MUMBAI: After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top gainer in week 38, 2020 of Chrome Data Analytics and Media data. The genre has grown by 0.71 per cent. Among English GEC channels, Comedy Central...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required