Television

Colors Tamil’s 'Kodeeswari' ropes in Colgate as presenting sponsor

On VOOT, the show has bagged two sponsor Medlife and Nippon Paint

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/20/tamil.jpg?itok=gpcpKDUW

MUMBAI: Viacom18’s Tamil general entertainment channel, Colors Tamil is all set to launch Kodeeswari starting 23 December. The show adapts the popular television game format of Who Wants To Be A Millionaire to have only female contestants with the aim of empowering women from all walks of life, and give wings to small dreams. The show has bagged Colgate as the presenting sponsor, with overall seven sponsor in their bucket. On the video-on-demand platform VOOT, the show has roped in Medlife as the online pharmacy partner while Nippon Paint has come on board as the co- powered by sponsor.

Last week the channel has announced six sponsors coming on board of Kodeeswari- Nippon Paint, Arun Excello and RIN as powered by sponsors; Kotak Mahindra Bank as the banking partner; and Tamil Matrimony App and Helo App as special partners.

The show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar and in a first ever, there will be only women on the Hot Seat. Even before the launch, the show has witnessed a lot of attention from brands across categories.

Viacom18  network sales head Mahesh Shetty says, “Who Wants To Be A Millionaire has been a trailblazer on television and has been loved by audiences across the world and in India. Being the first ever all-women edition, our endeavour through this show is to encourage strong willed women to challenge stereotypes and live their dreams. Kodeeswari has garnered a lot of attention and interest even before its launch, not only among viewers but also brands. The purpose of this show is so focused and powerful that we have a plethora of brands which have jumped on board across platforms. We have roped in seven sponsors for the show on Colors Tamil. For VOOT, the show has caught the attention of brands with two sponsors. We have also secured five sponsors for our international feed which will take this show to Tamil audiences in Singapore, Malaysia and USA.”

VOOT will keep its digital viewers attuned with  various opportunities to Watch, Play Along and Win every day! With interactive offerings such as Play Along on VOOT , presented by Medlife, the users can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants on the hot seat, and win prizes every day. Furthermore, viewers will get a chance to win Ghar Baithe Jeeto Jackpot, sponsored by Nippon Paint.  The viewers will have to log on to VOOT to answer the question and the first person to answer will be chosen as the winner.

For its international feed, Colors Tamil has roped in Sivanesan Company (Premier Range of Products) as the Title sponsor, while the show is being powered by Gits (Gits Foods). In addition to this, Tamil Nadu Tourism- Enchanting Tamil Nadu and GMT (GMT Jewellers) have come on board as Special Partners while Gooday Beauty Parlour has been roped in as the Grooming Partner.

Kodeeswari will go on-air starting 23 December at 8 pm from Monday-Friday on Colors Tamil and Viacom18’s video-on-demand platform VOOT.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/logo.jpg?itok=XdQ06aFT
Republic Media Network hits back at Times Network

The TRP scam that was unearthed by Mumbai Police on 8 October 2020 has brought the industry to a new low. Multiple broadcast networks have been attacking each other while the former leaders of the rating agencies have come under the scanner of investigation agencies.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/et-now.jpg?itok=fNg6Li3n
ET Now launches programming line up for union budget 2021

In the run-up to Union Budget 2021, ET Now has announced an exclusive programming line-up with the theme, ‘Vaccine For Growth’. The budget programming is set against the agenda for India's ambitions to become a $5 trillion economy, as the country sees silver linings after the Covid2019 outbreak.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/2.jpg?itok=EEQNlRg3
What will James Murdoch and Uday Shankar invest in?

James Murdoch and Uday Shankar have announced a new joint initiative to invest in health care, online education and digital media initiatives in India. We all know that. For James, the partnership is expected to be a major priority and the centre of gravity for his $2 billion Lupa Systems,...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_134655_800_x_800_pixel.jpg?itok=qkboorCF
Barc week 2: Star Plus, Colors & Sony Sab continue to remain top three channels on pay platform

MUMBAI: Star Plus, Colors, and Sony Sab have continued to remain in the list of top three channels on pay platform in week two (Saturday 9 January 2021 to Friday 15 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, too, has retained its hold on the number 10 slot...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_134006_800_x_800_pixel.jpg?itok=yynQywJc
TRP scam: Bombay HC refuses to transfer Partho Dasgupta to private hospital

NEW DELHI: Taking cognisance of Taloja jail’s medical officers assurance that they would continue treating alleged TRP scam accused former BARC CEO Partho Dasgupta in accordance with the JJ Hospital discharge note, the Bombay HC has refused to intervene in his transfer to the prison. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_124242_800_x_800_pixel.jpg?itok=VCcl3_U0
BARC week 2: Dettol Antiseptic continues to lead the brand list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 9 January and 15 January 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/vfx.jpg?itok=c2_0UpDf
The small screen's growing romance with VFX

Visual effects-laden shows have always captured audience interest on television, be it mythological serials like Ramayana or Jai Shree Krishna or the earliest superheroes shows like Shaktimaan.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/times.jpg?itok=A9ctmwZB
TRP scam: Times Network to take legal action against BARC

L'affaire TV ratings continues. In yet another sudden turn in the TRP manipulation case, the Times Network is gearing up to take legal action against the Broadcast Audience Research Council (BARC) for allegedly colluding with Republic TV to misreport viewership ratings and giving the channel "undue...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/republic.jpg?itok=uLV0POyu
Republic Media to run exclusive series on forces ‘India's Bravehearts’ around Repubic Day

Mumbai: As India gears up for the celebration of its 72nd Republic Day, Republic Media Network brings to you an exclusive broadcast series from the valley of Kashmir.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required