Television

Colors Tamil’s 'Kodeeswari' ropes in Colgate as presenting sponsor

On VOOT, the show has bagged two sponsor Medlife and Nippon Paint

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/20/tamil.jpg?itok=QicbhoqZ

MUMBAI: Viacom18’s Tamil general entertainment channel, Colors Tamil is all set to launch Kodeeswari starting 23 December. The show adapts the popular television game format of Who Wants To Be A Millionaire to have only female contestants with the aim of empowering women from all walks of life, and give wings to small dreams. The show has bagged Colgate as the presenting sponsor, with overall seven sponsor in their bucket. On the video-on-demand platform VOOT, the show has roped in Medlife as the online pharmacy partner while Nippon Paint has come on board as the co- powered by sponsor.

Last week the channel has announced six sponsors coming on board of Kodeeswari- Nippon Paint, Arun Excello and RIN as powered by sponsors; Kotak Mahindra Bank as the banking partner; and Tamil Matrimony App and Helo App as special partners.

The show will be hosted by the iconic superstar of Tamil Cinema, Radikaa Sarathkumar and in a first ever, there will be only women on the Hot Seat. Even before the launch, the show has witnessed a lot of attention from brands across categories.

Viacom18  network sales head Mahesh Shetty says, “Who Wants To Be A Millionaire has been a trailblazer on television and has been loved by audiences across the world and in India. Being the first ever all-women edition, our endeavour through this show is to encourage strong willed women to challenge stereotypes and live their dreams. Kodeeswari has garnered a lot of attention and interest even before its launch, not only among viewers but also brands. The purpose of this show is so focused and powerful that we have a plethora of brands which have jumped on board across platforms. We have roped in seven sponsors for the show on Colors Tamil. For VOOT, the show has caught the attention of brands with two sponsors. We have also secured five sponsors for our international feed which will take this show to Tamil audiences in Singapore, Malaysia and USA.”

VOOT will keep its digital viewers attuned with  various opportunities to Watch, Play Along and Win every day! With interactive offerings such as Play Along on VOOT , presented by Medlife, the users can enjoy the thrill of the game show by participating and simultaneously matching their power of knowledge with the contestants on the hot seat, and win prizes every day. Furthermore, viewers will get a chance to win Ghar Baithe Jeeto Jackpot, sponsored by Nippon Paint.  The viewers will have to log on to VOOT to answer the question and the first person to answer will be chosen as the winner.

For its international feed, Colors Tamil has roped in Sivanesan Company (Premier Range of Products) as the Title sponsor, while the show is being powered by Gits (Gits Foods). In addition to this, Tamil Nadu Tourism- Enchanting Tamil Nadu and GMT (GMT Jewellers) have come on board as Special Partners while Gooday Beauty Parlour has been roped in as the Grooming Partner.

Kodeeswari will go on-air starting 23 December at 8 pm from Monday-Friday on Colors Tamil and Viacom18’s video-on-demand platform VOOT.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/zee_0.jpg?itok=6E_POUx2
Zee TV actors connect with fans in a virtual celebration as fresh episodes of their shows kickstart on television

It’s a celebratory moment for all the Zee TV actors as they gear up to venture into the lives of the audience once again after almost four months through fresh episodes of Zee TV’s popular shows. With the lockdown gradually lifting and people across the country stepping out into the new normal,...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/phog.jpg?itok=TYstCv8o
POGO sets airdate for new homegrown original Titoo – Har Jawaab Ka Sawaal Hu

MUMBAI: POGO, homegrown kids’ entertainment channel, is set to launch Titoo – Har Jawaab Ka Sawaal Hu a brand-new animation-comedy series produced by Cosmos Maya. The latest original in POGO’s rich portfolio of locally-made content will air weekdays at 12:30 pm from 27 July.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/nba.jpg?itok=WCbtZ-Ag
News Broadcasters Association calls for third-party enquiry into BARC ratings

MUMBAI: News Broadcasters Association (NBA) president Rajat Sharma in his letter to BARC chairman wrote that the members of the NBA board feels extremely let down by the ratings body. Sharma's letter to BARC is regarding the unusual ratings of TV9 Bharatvarsh. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/bcci.jpg?itok=LnOLDmUK
BCCI appoints Hemang Amin as interim CEO

NEW DELHI: The Board of Control for Cricket in India (BCCI) has appointed Hemang Amin as interim CEO. BCCI secretary Jay Shah informed the affiliates in an email on Monday. Amin has been serving as the CEO of IPL. His appointment comes days after BCCI accepted Rahul Johri's resignation last week....

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/star.jpg?itok=Mi4bD6QL
Star Plus airs fresh content

MUMBAI: Star Plus has brought back original episodes of its popular shows Yeh Rishta Kya Kehlata Hai, Kasautii Zindagii Kay, Yeh Rishtey Hain Pyaar Ke and Yeh Hai Chahatein — on-air with a fresh storyline from running, 13 July. The channel has also announced the launch of its new show Anupamaa,...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/prive.jpg?itok=Wk2UjjEX
The greatest movement that shaped the modern world in ‘Mandela: Long Walk to Freedom’ airing this Saturday only on &PrivéHD

A Revolutionary, an activist and the first black leader of a free South African nation who led the fight against apartheid his whole life, Nelson Mandela fought decades-long injustice to tackle institutionalised racism and foster racial reconciliation. This Saturday, July 18, 2020, at 1 PM in...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/ndtv.jpg?itok=KsFJGauD
NDTV to end pay cuts for employees

To fight the uncertainty caused by Covid2019 pandemic, many organisations resorted to pay cuts to take forward the business. While NDTV announced a salary cut in April, it will end pay cuts for all employees who took a 10-20 per cent cut, effective 1 August.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/14/zee.jpg?itok=heQy-CNp
Zee TV rejigs show strategy; adds comedy

After a hiatus of nearly three months, television shows finally went on the floors in Mumbai and new episodes started airing from 13 July. GECs are leaving no stones unturned to create the buzz in the market and gain back their viewer interest.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/13/siti.jpg?itok=oNza7Lm5
MY SITI Hisar – SITI Networks brings Hyper Local News to Hisar

MUMBAI: SITI Networks Limited, an Essel Group Company, one of India’s largest Multi-System Operators (MSO), has launched a new channel, MY SITI Hisar, specifically for the people of Hisar. The channel will bring hyper-local content from Hisar and surrounding cities. The channel will be available to...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required