Mumbai: COLORS Bangla has just announced a line-up of five new shows including a musical reality show and four fictional dramas all of which will premier in the months of August and September.
The channel has roped prominent producers like Nispal Singh Rane from Surinder Films, Snehasish Chakraborty from lues Production, and Shashi Sumeet who has done more than 40 shows nationwide to produce the upcoming shows. The non-fiction show will be produced by Raj Chakraborty, who was behind the launch of various non-fiction shows in the Bangla television industry. Jeet Ganguly and Anupam Roy are composing the title tracks for the shows.
The new content line-up also marks the return of stalwarts like Papia Adhikari, Debolina Dutta, Anjana Basu, Sudipa Basu back to the small screen, said the channel on Thursday.
Speaking on the launch of COLORS Bangla, business head, Sagnik Ghosh said, “We are set for the launch of the first tranche of our content line up. Through our characters and stories, we want to alleviate the anxiety and adversities that the Bengali society and our core viewers are facing today. Our shows will encourage people to dream and aspire and provide our existing as well as new viewers with superior quality content and an enhanced viewing experience. “
The upcoming content line-up includes:
MOU ER BARI is the story is about the life and struggles of a woman who marries into a new family but gets her own parents to live under the same roof. Her husband is her support in her endeavours and helps her achieve everything that she ever wants. The show produced by Surinder Films will go on air from 30 August every day at 6.30 p.m.
TEEN SHAKTIR AADHAR – TRISHUL is the story of three sisters, Tara, Durga and Kali hailing from a poor, village based weaving family. Affluent and powerful, Rajnandini is a fashion tycoon renowned worldwide. Circumstances bring the three sisters and Rajnandini face to face, and the sisters seek to avenge the humiliation meted out to them by Rajnandini. The show has been produced by Snehasish Chakraborty, and will go on air from 30 August every day at 7.00 p.m.
MON MANE NA is a classic rugged love story between two diametrically opposite characters. This is the story of the love and hate relationship of Rudra, an uneducated and rowdy villager and Gauri, an educated woman who values principles above anything else. The show will be produced by Surinder Films, and will go on air from 30 August every day at 7.30 p.m.
DUTTA AND BOUMA is an unusual love story where the role of daughter-in -law takes precedence over that of a wife. Can a daughter-in-law take charge of the family business? The story is set in a traditional Jewelry business family. The story will be produced by Shashi Sumeet production. The show will go on air from 30 August every day at 8.00 p.m.
SANGEET ER MOHAJUDDHO is an epic saga of a musical battle to be hosted by Mir. The show produced by Raj Chakroborty, will have the best of talent- come together on one platform and fight for the crown. The show will be judged by the best names from the industry including Ustad Rashid Khan, Lopamudra Mitra, Jeet Gannguli and Abhijeet Bhattacharya. The show will go on air from 4 September every Saturday and Sunday at 8.30 p.m.
The launch will be supported by a 360-degree marketing and communication campaign encompassing TV, cable, on-ground, radio, outdoor as well as digital platforms, and the channel is also planning for a fresh identity on the day of the launch.