Television

Bigg Boss Telugu S3 propels growth of Star Maa

The show has been growing week on week.

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MUMBAI: Star Maa has ranked number 3 in the top 10 channels across genre in week 33 of BARC India ratings. Bigg Boss season 3 which has been the biggest launch property across seasons has been growing week on week.

The channel has been leading the Telugu GEC space consistently for more than a year and has further recorded unprecedented growth driving them to a dominant leadership with the launch of Bigg Boss Season 3 with host Nagarjuna.

Star Maa has become the 1st brand in more than a decade in AP/Telangana to have achieved 1000+ GRP milestone for 4 consecutive weeks.

The brand now enjoys a staggering 73 per cent lead over the next competitor. Star Maa also ranks no. 3 at an all India level, making it the only Telugu channel amongst top 10 in BARC.

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