Television

BIG Ganga ends July on a jubilant note, takes entertainment up a notch with its new offering – Kehu Aapan Ba

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NEW DELHI: Entertaining the masses with its diverse content, Big Ganga, ZEE Entertainment Enterprise Limited’s Bhojpuri General Entertainment Channel brings to its viewers yet another interesting offering. Catering to the rising appetite for immersive content amongst their Bhojpuri-speaking audience, the channel is all set to launch one of the most popular shows of ZEE TV - Woh Apna Sa. Personalizing the show as per the needs of its audience, the channel will be renaming it as “Kehu Aapan Ba” while dubbing the show in Bhojpuri. Starting from 27 July, the show will be telecast every Monday to Saturday at 6 pm. 

Offering viewers the best of both worlds in the form of drama and romance, the high octane show, based in Mumbai, is filled with layers of twists and turns which will make viewers glued to their seats throughout. It’s the story of Aditya who is in a troubled marriage with his wife Nisha with whom he has two daughters. Nisha, on the other hand, is nothing but selfish, evil and self centered who can go to any extent for her benefit including putting her daughters in danger. Since, this side of Nisha is a well-guarded secret, Aditya’s family thinks highly of Nisha leaving him with no choice but to stay with her. The turmoil in Aditya’s life ends when the protaganist Jhanvi enters and changes his life for good as they both disclose Nisha’s true colours. But the problems doesn’t stop here for Aditya and Jhanvi as they have to tackle many challenges, the biggest one being Nisha. The romantic drama, that featured talented actors, Disha Parmar, Sudeep Sahir and Riddhi Dogra, was a huge hit and aims to repeat the same success in the Bhojpuri-speaking market as well. 

Speaking about the offering, ZEE Entertainment Enterprises Ltd Cluster Head East -Samrat Ghosh, said, “We have always worked towards providing the best of entertainment to our audience and we are glad that we are keeping our promise. The demand of Bhojpuri content has constantly been increasing where people are in the lookout for local, relatable content in their native language. BIG Ganga, being the pioneer in the Bhojpuri entertainment industry, understands the pulse of its viewers and brings content to their doorsteps after understanding their demands and preferences. Making sure our audience get the same quality of content as HSM viewers, a lot of research is involved in deciding on the syndicated content that is further tweaked according to the overall presentation and language that our audience would prefer. With the channel having a strong foothold in the region, curating such a popular show in a language that connects with our viewers also provides a great platform for advertisers and stakeholders alike, to reach out to the audience.”  

BIG Ganga and ZEE Biskope Business Head- Amarpreet Singh Saini said, “With prime time being a prominent family-viewing time slot, we strive to curate family-oriented shows that can be watched and enjoyed by the entire household. Our prime time offerings are specially made keeping this in mind and by adding a new show to our bouquet will provide them a heavy dose of entertainment as well as strengthen our prime time band as well. Through Kehu Aapan Ba, we aim to end the month on a memorable note and give audience an interesting show to look forward to.”

BIG Ganga’s shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. These new Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more shows in the pipeline, the channel is all set to redefine entertainment and original content for its regional audience.

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