Aakash Aath to woo cine-lovers with movie festivals

KOLKATA: Aakash Aath is all set to entertain its viewers with four movie festivals for an entire month starting 5 December.

The channel will air films everyday from 1.30 pm to 4.30 pm from its library and the festival will last till 3 January 2015.

The festival will start with the telecast of Uttam Kumar films from 5 to 14 December. The movie list includes ‘Sanyasi Raja’, ‘Moroner Pore’, ‘Jay Jayanti’, ‘Rajlakshmi o Srikanto’, ‘Sudhu Ekti Bochor’ among others.

“Uttam Kumar is an all-time favourite and we have some of his best movies in our library. It is one of the rarest collections which one will get to see nowhere else,” says Aakash Aath director Eshita Surana.

Comedy films like Dhanni Meye’, ‘Miss Priyambada’, ‘Proxy’ and ‘Sriman Prithviraj’ will air from 15 to 21 December.

From 22 to 28 December, the channel will air movies of the veteran actor Prasenjit which will include movies like ‘Duti Pata’, ‘Amar Sangi’, ‘Aboojh Mon’, and ‘Sangharsha’ among others.

Last but not the least, the year ending dhamaka will start from 28 December and continue till 3 January which will see films like ‘Joy Bijoy’, ‘Chameli Memsaheb’, ‘Sankhachur’, and Bhagya Devta among others.

The channel is working hard at marketing the film festival? She answers, “We are promoting it through the channel, mailers across agencies and clients and a viewer bank, whatsapp, push messages, news paper ads and listing.”

When asked about expected viewership, she said the package will pull viewers of all ages as numerous genres have been captured.

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