Television

ZEE ropes in Nitin Mittal as president – technology & data

The company is strengthening its team to drive digital transformation

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/06/01/photogrid_plus_1622546668565.jpg?itok=KNKfV3-C

Mumbai: Leading media conglomerate Zee Entertainment Enterprises Ltd. (ZEE) on Tuesday appointed Nitin Mittal as president – technology & data.

Prior to joining ZEE, Mittal was the founder CEO & board member for SOLV, a company focused on creating an open platform for B2B commerce, credit, payment, logistics and skilled workforce for the SME segment in India. At Zee, he will lead strategic initiatives in Tech, Data, Artificial Intelligence (AI) & Machine Learning (ML) and Digital across the company to support the ZEE 4.0 transformation, said the company on Tuesday.

The announcement is part of the media conglomerate’s strategic plans to support its digital pivot, drive exponential growth across digital platforms and fortify the broader transformation it has embarked on, in line with the ZEE 4.0 approach.

“We have taken concerted efforts and reworked our digital strategy in order to build robust digital assets to enhance the user experience. We are taking concrete steps to further upgrade our technological capabilities, and I am sure with Nitin’s expertise, we will enhance the value proposition of our digital products to create consumer delight,” said ZEE Entertainment Enterprises Ltd, MD & CEO, Punit Goenka.

The transformation process aims at creating a digitally adept, data first company that will be a leader, in all formats of content consumption, both linear and digital, across India and key international markets.

Mittal will also lead the engineering team and work closely with president – digital businesses & platforms, Amit Goenka to enhance the customer experience across ZEE5 and support the growth plans of the OTT Platform in India and across the world.

“The pace of technology-led innovation in the media and entertainment ecosystem is rapidly rising, and a strong blend of technology, data and talent are the critical determinants to succeed in this space. I am glad to welcome Nitin Mittal to our leadership team to drive the digital transformation journey of ZEE 4.0 forward,” said ZEE Entertainment Enterprises Ltd, president – digital businesses & platforms, Amit Goenka.

Commenting on his new role, Mittal said, “My job at ZEE is to worry about technology in the future. If you want to have a great future you have to start thinking about it in the present, because when the future's here, you won't have the time. (Brockman 2003). I’m committed to helping our clients and various teams’ professional dreams come true. As an organization we aim to create an environment that sparks innovation. I will do my best to support and implement the great ideas the teams come up with.”

Mittal has two decades of experience, during which he has worked with National Payments Corporation of India (NPCI) to build the Unified Payments Interface (UPI) framework for the country and with the Unique Identification Authority of India (UIDAI) on reframing the Aadhar platform to drive the exponential growth of its coverage in India. He was also associated with Standard Chartered, IBM, TESCO, BNY Mellon, Wipro and the Future Group in the past.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_150611_800_x_800_pixel.jpg?itok=CVdKxPJA
Colors Gujarati’s 'Sorath Ni Mrs Singham' premieres on 21 Jan

Mumbai: Colors Gujarati has announced the launch of its new show titled "Sorath Ni Mrs Singham." Premiering on 21 January, the show will air every Monday to Saturday at 9 p.m.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_150034_800_x_800_pixel.jpg?itok=0tdpY3LO
News18 India to telecast ‘Mahapoll’ ahead of assembly elections

Mumbai: As the polling dates for the upcoming assembly elections approach closer, political parties are driving their campaigns to the pinnacle in all poll-bound states including Uttar Pradesh, Punjab, and Uttarakhand. News18 India will get a step ahead and telecast the biggest opinion poll ‘...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/img_21012022_143329_800_x_800_pixel.jpg?itok=_xwEbV2j
Sony Sports showcases untold stories of WWE superstars in new campaign

Mumbai: Sony Sports Networks has launched a new campaign called 'WWE Superstars with Rana Daggubati’ that showcases the untold stories and heroics of WWE superstars.  Produced and conceptualised by Sony Sports Networks, the campaign will feature stories of ten WWE superstars narrated by South actor...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/2.jpg?itok=JUqQgRl6
VBS 2022: Over-regulation could impede pay-TV industry’s growth in near-term

Over-regulation could impede the pay-TV industry’s growth in the near term, especially amid rising competition from the OTT platforms, and DD Free Dish’s expanding territories, highlighted industry stakeholders at the Video and Broadband Summit (VBS) 2022 on Wednesday.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_190838_800_x_800_pixel.jpg?itok=-uw0vdhK
Red FM launches ‘Wave Se Safe’ campaign to spread Covid awareness

Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_184751_800_x_800_pixel.jpg?itok=UB2r17E_
Colors announces new talent show ‘Hunarbaaz: Desh Ki Shaan’

Mumbai: Colors has announced the launch of its new talent show "Hunarbaaz – Desh Ki Shaan" which will give people a platform to showcase their extraordinary skills.  Produced by Frames Production and hosted by Bharti Singh and Haarsh Limbachiyaa, the show will premiere on 22 January, airing every...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_175841_800_x_800_pixel.jpg?itok=9D3B-5I5
Media veteran Nitin Chawla moves on from Disney

Mumbai: Global media veteran Nitin Chawla has announced his decision to quit The Walt Disney Company after over a 13 years-stint. He was head of business operations, digital media for direct-to-consumer and international business. "After 13 wonderful years at The Walt Disney Company (TWDC), I have...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_165847_800_x_800_pixel.jpg?itok=kCULWIkr
Radio City urges citizens to donate for good cause

Mumbai: Many people find it difficult to resist the urge of an unexpected shopping spree, eventually cluttering the house with heaps of unused goods is definitely not a good idea, especially when there are people around us who may be in need of basic essentials. With this thought in mind along with...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/20/img_20012022_144801_800_x_800_pixel.jpg?itok=nZFoTPhE
Disney forms international content group, Rebecca Campbell to lead

Mumbai: The Walt Disney Company is creating a new hub for international content under the direction of international content and operations chairman Rebecca Campbell. The company is also making several key executive appointments to its media and entertainment distribution segment under the...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required