Zee Entertainment names Sunita Uchil as EVP

She will work on both scripted and non-scripted programming.

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has named Sunita Uchil as its new EVP to head its international co-production and co-development division. She will be working with major production companies around the world to co-create and produce both scripted and non-scripted programming. 

ZEEL International Broadcast Business  CEO Amit Goenka stated: "Sunita is a special creative and business executive, with strong content and commercial visions, along with the fortitude and ability to implement them. She has not only built up our international ad sales and syndication businesses but has also been instrumental in finding the right projects for successful co-production projects. We are excited to see what she does in this new role and expect she will bring all her experience and creative acumen to the role.”

Uchil said: "Stories are my passion and I am grateful to our CEO and ZEEL for giving me the space to bring new global stories to light! True to our motto - that together we are extraordinary -- I aim to seek out and partner with the best producers in the world to create compelling content which will be enjoyed by audiences worldwide."

Uchil was formerly Zee’s chief business officer: international ad sales & global syndication.  She will be based in Mumbai. Uchil led the international syndication division at Zee since its inception in 2012. She spearheaded several successful co-production series as well as the company's first global blue-chip documentary The Life of Earth from Space, which she also exec produced. Uchil led the way in both India and the international sphere developing and both scripted and factual co-productions. Zee enjoyed recent success with co-pros as its African drama series Deceptive Measures, which was both a co-pro and a scripted format (an adaptation of popular Indian drama series Pavitra Rishta). In Sri Lanka, Oba Nisa is an adaptation of the popular Zee TV series, Tujhse Hai Rabbta.

The Hollywood Reporter named Uchil to its Most Powerful Women in Global Television in 2016 and she is a featured speaker at major trade conferences such as MIPCOM and NATPE. A career media professional with 28 years of industry experience, Uchil acquired a vast working knowledge across channels. Her responsibilities at Zee included ad sales, brand activities, marketing and content syndication. Prior to Zee, Sunita worked at Big FM, India, HUM-FM UAE and the Times of India Group, India.

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