MUMBAI: &TV associate vice president Rakesh Jain has joined Life OK as vice president - fiction. 

"In his new role, he will be looking after Life OK's fiction content. He will also play a vital role in starting new fiction content for the channel," a source close to the development informed Indiantelevision.com.

Jain was a part of &TV since inception, and was handling Bhabhi Jhi Ghar Pe Hai.