Television

Shishir Gupta elevated as head content acquisition sports at SPNI

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MUMBAI: It’s that time of the year when executives in media get their promotions. And it’s time for Shishir Gupta to celebrate as well. Gupta has been has been elevated as head of content acquisition and licencing – sports at Sony Pictures Networks India. Gupta was hitherto AVP content acquisition and syndication – sports at the company

Prior to that he was Ten Sports as a content acquisition and syndication lead when it was acquired from Zee Entertainment Enterprises by Sony Pictures Networks India. Since then Sony Pictures has been digesting the acquisition and placing executives from Ten Sports in key positions in the Sony network in India.  The sports business for SPNI is headed by Rajesh Kaul. 

Gutpa has over 13 years of extensive experience in varied roles in broadcast media and sports. With an in-depth knowledge of sports broadcasting, his expertise lies in content acquisition and syndication, strategic partnerships, business planning and forecasting and contracts. 

He started his carrier with Zee Sports as an executive- content acquisition and then moved onto Essel Sports as part of the team that was setting up the India Cricket League. He then moved back to Ten Sports rising up the ranks until the acquisition by SPNI. 

He holds a Masters in Commerce degree from Mumbai University and later pursued an MBA in marketing.  

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