Shemaroo hires Sandeep Gupta to head broadcast business

Rejigs internal leadership teams to power into its next growth phase

MUMBAI: Shemaroo Entertainment, India’s leading content powerhouse, has announced the appointment of Sandeep Gupta as COO - broadcasting business. This comes at a time as the company announced its strategic entry into broadcast business with two channel launches – Shemaroo TV, the flagship Hindi GEC and the Marathi movie channel Shemaroo MarathiBana.  With this move, Shemaroo will consolidate its entire broadcast offerings under the able leadership of Sandeep Gupta.

Sandeep has played an instrumental role in Shemaroo’s entry into the broadcast business to power its next growth phase. Before joining Shemaroo Entertainment, Sandeep has been the India CFO & COO – broadcasting business at B4U Television Network India Limited, where he played a significant role in scaling up and turning around the broadcasting business with improved market credibility and brand image, along with a couple of television channel launches.

Shemaroo also announced key appointments and restructuring to focus on the broadcast business.

Subhash Somani, deputy vice president, has helped scale Shemaroo DTH VAS business to newer heights and will now take additional charge of Shemaroo TV. Subhash will oversee the entire business for Shemaroo TV - content production & planning and channel distribution among others. Subhash comes with a rich experience of 10 years in the media sector, where he has driven business strategies, alliances and partnerships along with content production and other building block functions for many organizations. Prior to making a move to Shemaroo, Subhash was associated with Videocon d2h.

Vivek Koka, assistant vice president, who heads the Bollywood category, will now be given additional responsibility of leading the Marathi movie channel ‘Shemaroo MarathiBana’. As a business professional of 17 years, Vivek has varied experience across broadcasting, DTH & telecom. In his last assignment, he led the marketing function for channels such as &pictures, &pictures HD, Zee Classic & Zee Anmol. Prior to Zee, he worked with leading brands such as Tata Sky & Tata Docomo handling leadership roles across key strategic functions.
With a clear focus in the broadcast business, its agenda will be led by some of the finest minds in the television space and hence on the programming front Shemaroo has announced key hires. 

Rakesh Jain, programming head, will be responsible for the programming and creative development of the Hindi GEC, Shemaroo TV and will work closely with the team to strengthen the channel’s position. He comes with over 18 years of experience in the media space where he has led the programming teams from inception stage and launched two successful Hindi GECs. He has also been instrumental in creating channel driver properties for Star group, ZEE group and Turner group from the broadcasting ecosystem. 

Yojana Bahalkar Bhave, deputy general manager, will lead programming for Marathi movie channel Shemaroo MarathiBana. She comes with over 15 years of experience in the GEC and non-GEC space and has worked with leading brands like Zee Talkies, Colors Marathi, 9X Media, Music India, ETV Marathi etc. She was instrumental in launching 9X Jhakaas, first Marathi music channel and revamping of Zee Talkies. Yojana has vast experience in non-fiction programming and has worked on various TV show formats like music shows, reality shows, adventure and youth shows, multi-entertainment television shows and film award shows.

Both the progamming leads bring on board an in-depth experience and a strong understanding of content curation that will be crucial in developing the broadcast portfolio for the company. With these new hires, Shemaroo has elevated the entertainment quotient for their newly launched Shemaroo TV and its audiences.

Shemaroo Entertainment CEO Hiren Gada said:  "Shemaroo’s DNA has been to constantly evolve with the changing times and pre-empt market shifts and adopt unconventional approaches for an accelerated growth. Our endeavor has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase.” While congratulating Sandeep Gupta on the appointment, he said, “Sandeep  is one of those rare leaders in our industry who possess a sharp business acumen coupled with great insights on the pulse of the audiences. I am confident that he will be able to take our television offerings to greater heights as he leverages his experience of successfully building large scale television businesses.”

Sandeep Gupta said: "Shemaroo is an established and homegrown name in the entertainment industry, entertaining consumers from the last 57 years. The company is constantly experimenting and tapping into many new businesses, and has always disrupted the archaic norms. It’s an exciting time to be a part of such a dynamic team at Shemaroo, while embracing the culture and bringing the best to the vision and leadership. I look forward to working with the teams here, and make significant contribution by making the category a household name. “

Shemaroo is all set for a new innings in the broadcast space and has laced itself with all the ingredients required to be the top choice of the viewers.

Latest Reads
Star World Invites You to Its ‘Weekend Watch Party’

After a long week of work, some leisure time is essential. With all our weekends now being spent within the confines of our home, there is no better time to catch-up on some of the most talked-about, mind-bending drama series on television! So, tune-in to Star World Weekend Watch Party every...

Television TV Channels English Entertainment
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction
BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market.

Television TV Channels Viewership
India TV makes 3 key appointments

India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.

Television TV Channels News Broadcasting
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction
Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

Television TV Channels Sports
TV9 appoints Raktim Das as COO of Studio9

Beefing up its management team and adding momentum to its pan-network digital expansion plans, TV9 Bharatvarsh announced the appointment of former Zee executive cluster head, innovation studio, and custom content Raktim Das as COO of its property Studio9.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required