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Sarika Shankarnarayan elevated as business head - Star UK, Europe & South Africa

Shankarnarayan is the first woman business head for Star TV Network UK.

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Mumbai: Sarika Shankarnarayan has been elevated as business head for Star TV Network UK, Europe, and South Africa. She is the first woman business head for Star TV Network UK.

Shankarnarayan has been associated with Star TV Network for almost 14 years and was previously the vice president – marketing and sponsorship sales. She began her career at J Walter Thompson (Wunderman Thompson) and has been associated with Sony Pictures Networks India, Zee Entertainment Enterprises before joining Star TV India in October 2007.

With two decades of experience under her belt, Shankarnarayan is a media professional with strong cross-cultural and multi-market experience in brand building and marketing. She is an alumnus of Lady Shri Ram College, New Delhi and completed her post-graduation in management from Mudra Institute of Communications, Ahmedabad.

The Walt Disney Company completed its acquisition of Star TV Network in 2019. The network broadcasts over 65 channels across 110 countries worldwide. In the UK, Star Plus the flagship channel was sampled by an average of 596,500 viewers every week across 2019, with a viewership of 10,797 individuals every minute of the year, garnering a staggering 0.8+ billion eyeballs (Source: Broadcasters Audience Research Board (BARB), Wk 1-32’2019). Star Network is a leading TV destination in the UK reaching 4+ million Asians and partnering with 2600 brands to leverage the purchasing power of UK’s Asian audiences.

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