Rakesh Jain joins Sony Pictures Networks India as creative director

He was recently associated with Shemaroo TV as programming head.

MUMBAI: Sony Pictures Networks India has recently appointed Rakesh Jain as creative director. He joined the company in July 2020. Recently, he was one of the key people in launching FTA GEC Shemaroo TV during the pandemic.

He comes with over 18 years of experience in the media space where he has led the programming teams from the inception stage and has launched two successful Hindi GECs. He has also been instrumental in creating channel driver properties for Star group, Zee group, and Turner group from the broadcasting ecosystem. Jain worked as a vertical head for the commissioning team of one of the flagship channels of ZEE Network (&TV), he was responsible for shaping the content strategy of the channel. His main task was to identify the viewing needs of consumers and shaping stories and content to meet their expectations.

Jain comes with a great experience of launching GEC channels. He earlier served as associate vice-president in &TV, and helmed the team of Bhabhiji Ghar Par Hain at the time of its inception. Jain was responsible for revamp of a GEC Channel on STAR network twice.  

From 2001 to 2007, Jain worked in Star Plus as the executive producer and from 2007 till the day Imagine TV shut down, he held the position of the deputy creative director. Jain, who was in Sameer Nair’s core team during the days of Imagine TV’s inception, has also worked as a creative director for JD Majethia and Aatish Kapadia’s Hats Off Productions. He had joined the studio in May   2012 and worked till August 2013

For the uninitiated Ramayan happened to be his first show on Imagine, and he went on to work with various shows like Jyoti, Chandragupta Maurya, Beend Banoongaa Ghodi Chadhungaa. He also worked on a show called Ganga – a family drama dealing with the prejudice against widows in one of the holiest places in India – Varanasi. Later, he took up the role of editor – vice president at Life OK in 2015.

Latest Reads
ZEE Entertainment announces strategic restructure of organization

MUMBAI: ZEEL has announced a strategic restructuring of the organization in line with its  ‘ZEE 4.0 Strategy’. As part of the restructure, the company has brought in Rahul Johri as president – business, South Asia. He will be responsible for leading the integrated revenue and monetization team. In...

Television TV Channels GECs
Strengthening their VFX vertical, Contiloe Pictures ventures into Hollywood with ‘American Pie Girls’ Rules’

After creating a mark for themselves in the television industry, in Indian Cinema and the Web, Contiloe Pictures has now announced their extension into Hollywood by bagging their first ever International project - ‘American Pie Girls’ Rules’. Strengthening their VFX portfolio, the content...

Television Production House Post Production
Paramount Players hires Jeremy Kramer as president

Paramount Pictures has hired former 20th Century Studios executive Jeremy Kramer as president of Paramount Players.

Television Production House Fiction
CBI takes over investigations from Lucknow Police in TRP manipulation

NEW DELHI: The latest development in the alleged TRP manipulation row is that the Central Bureau of Investigation (CBI) has taken over the inquiry into the alleged TRP manipulation case from the Lucknow police, according to officials quoted in a PTI report. A case had been registered in the...

Television TV Channels News Broadcasting
Chrome dm week 41: Hindi News emerges as top gainer

NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent. In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-...

Television TV Channels Viewership
ABP News rings in the Bihar Elections with iconic show, ‘Poll Khol’

As the preparation for Bihar Assembly Elections goes in full swing, ABP News is pulling out all the stops to ensure that the viewers get top-notch coverage on all political affairs of the state, in the most riveting way. In this light, the channel is all-set to commence another exciting season of ‘...

Television TV Channels News Broadcasting
COLORS Bangla announces windmill of fresh content this Durga Puja

MUMBAI: The auspicious occasion of Durga Puja is not just a festival, but a celebration of life. While this year, in the new normal, Pujo will be different, what will not change is the zest for Durga Pujo amongst Bengalis. Keeping in mind the five days of festivity, COLORS Bangla is all set to...

Television TV Channels Regional
ZEE Biskope raises the fervour of Navratri & Dussehra with ‘Nari Ek Roop Anek’ movie festival & the World TV Premiere of Kahani Kismat Ke

ZEE Biskope rejoices the festival of Navratri with a special movie festival titled —“Naari Ek Roop Anek” with an array of movies scheduled from October 19-24 at the 12noon,portraying the different shades of women that resemble the avatar of Maa Durga. The films celebrate the power and strength of...

Television TV Channels Regional
Getting the "big" into Reliance Big Synergy

MUMBAI: Leading Indian production house Reliance Big Synegry CEO Rajiv Bakshi has seen a lot over the score and more years he has spent in the corporate world.  His exposure has been quite expansive with stints in  TV, internet, media, telecom and consumer durable industries, which allowed him the...

Television Production House Non-Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required