Television

Optimystix appoints Rajesh Bahl as director and group CEO

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/05/ragahv.jpg?itok=knaTbE6-

MUMBAI: Optimystix, the leading production house in both Fiction and Non-Fiction programming, appointed Rajesh Bahl as the Director and Group Chief Executive Officer.

In his role as Director & Group CEO, Rajesh will not only be responsible for Optimystix’s growth strategy but will also help the company accelerate its next phase of growth and transformation from a bespoke TV production company to creating and producing digital content and venturing into feature film business.

"Till date our focus as a company has been in growing our TV production business which has shown credible growth YOY and now to create  more significant value and harness the growth across 3 big content spaces i.e. TV, OTT & Feature Films we need someone to guide us strategically and be the torchbearer of our next round of growth. In order to reimagine and reinvent Optimystix I have invited Rajesh Bahl to lead this initiative for us," said Optimystix Entertainment chairman and managing director Vipul. D. Shah.

Bahl is a senior M&E & Digital business leader with over 20 years of experience of being at the helm in globally acclaimed media companies, namely Times Group, Star TV, Eros International, Universal Music Group and Sony Music, and has been instrumental in establishing their digital & content businesses.

“I am very excited to join hands with Optimystix at this time when the demand for premium content is on massive upsurge and is being consumed by various audience segment across screens, across platforms, across languages, across genres and across story-telling formats which in turn is fuelling demand from the TV broadcasters, OTT services, and feature film business alike. This presents a great opportunity for Optimystix to expand businesses furthermore”, said, Bahl.

Before joining Optimystix Rajesh Bahl was the Founding CEO, of Times Studio, A Times of India Group (BCCL) entity where he played a pivotal role in setting up Times Studio business. Under his leadership Times Studio grew from 0-60+ member team, produced few marquee original shows for MX Player and have executed many digital video campaigns for multiple brands and advertisers.

In his previous stint as the COO at Eros International, he overlooked the development and digitization plans of the digital arm of Eros International. He successfully built and launched www.erosnow.com, India’s first premium OTT service and was involved in driving the product, content & marketing strategy for the same apart from being responsible for feature film marketing. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/times.jpg?itok=A9ctmwZB
TRP scam: Times Network to take legal action against BARC

L'affaire TV ratings continues. In yet another sudden turn in the TRP manipulation case, the Times Network is gearing up to take legal action against the Broadcast Audience Research Council (BARC) for allegedly colluding with Republic TV to misreport viewership ratings and giving the channel "undue...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/republic.jpg?itok=uLV0POyu
Republic Media to run exclusive series on Indian armed forces ‘India’s Braves’ around Repubic Day

MUMBAI: As India gears up for the celebration of its 72nd Republic Day, Republic Media Network has lined up an exclusive broadcast series from the valley of Kashmir. Republic Media Network's senior consulting editor - strategic affairs major Gaurav Arya (retd.) is all set to take viewers across the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/od.jpg?itok=HdTxb6Uz
Odisha leaps ahead with India’s first Women’s T20 tournament

BHUBANESHWAR: With the resumption of live sports in the country, Indians are lining up for a shot of cricket. And what better way to energise the nation in these Covid times than with the most dynamic and exhilarating format of the game – the T20. Leading the way in this direction is the inaugural...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/sare.jpg?itok=jmQawFZl
Saregama PAT triples in third quarter of FY 2021

BENGALURU: Indian music label and movie studio Saregama India Ltd (Saregama) reported more than 200 per cent (201.5 per cent) Y-o-Y (year-on-year) growth in consolidated net profit after tax (PAT) for the quarter ended 31 December 2020 (Q3 2021, quarter or period under review) as compared to the...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/isl.jpg?itok=8guOnyQh
Hero ISL sees uptick in viewership, fans keep the momentum high

MUMBAI : Cricket is indeed big in India. Globally, however, it’s football and football all the way, and the willow game has a long way to go before it catches up with it.  In India, in times of Coronavirus and cricket, soccer has been holding its own, especially with the seventh India Super League...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/zulfia-waris.jpg?itok=FZpcNLvH
All set for launch, ABP Studios to tell balanced stories beyond black & white

It was in July last year that what used to be known as the ABP News Network rechristened itself as ABP Network, and started on a journey to go “beyond news” and disrupt the ever-growing content-ecosphere with new capabilities.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/iftpc_0.jpg?itok=WXxL3wzT
Vidnet 2021: UK-based production body PACT partners with IFTPC

The Indian film & TV industry is counted among the entertainment powerhouses of the world. The Indian filmmakers, artistes, behind-the-camera personages who have been feted internationally are beyond count, as are the movies and series that left an indelible mark on our society and culture.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/farx.jpg?itok=AktI9NNs
Enterr10 Network’s Bhojpuri Cinema celebrates Republic Day with 'Farz'

MUMBAI: On the occasion of Republic Day, Bhojpuri Cinema is all set to entertain their audiences with a full packed and romance movie with the World television premiere of Bhojiwood’s biggest hits Farz on 26 January at 7 pm followed by repeat telecast on Wednesday, 27 January at 10 am. Bhojpuri...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/dabang.jpg?itok=J6hWshDW
Cartoon Network gets Cosmos-Maya’s Dabangg cartoon show

MUMBAI: Iconic cop Chulbul Pandey is coming to the small screen in an animated avatar with the quirky and exciting new cartoon called Dabangg - The Animated Series. Produced by Cosmos-Maya, the show is an extension of the highly successful Bollywood film franchise and will debut on WarnerMedia’s...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required