Television

Monica Tata joins BTVi as COO; talks about road ahead

Monica Tata

MUMBAI: Much had been talked about where former HBO India MD Monica Tata would be headed next. Initially, reports surfaced that Tata is heading the business restructuring of Reliance Broadcast's business news channel which had lost its partnership with Bloomberg News.

Now it has been confirmed that she has joined Business Broadcast Network as chief operating officer. She will spearhead the revamped channel and will report to the corporate Hq of the Anil Ambani Reliance Group.

The channel unveiled a new logo and brand "BTVi" for the erstwhile Bloomberg TV India from 1 August 2016.

“This is an exciting opportunity for me and I am looking forward to working with BTVi and the entire team. We have recently rebranded the channel and I am sure this journey will be an incredible learning experience for all of us. Our efforts will continue on creating quality content and delivering accurate business and financial information to our viewers," asserts Tata.

It has also signed an agreement with Thomson Reuters Corp as terminal partners for its data feed. All Bloomberg terminals will get replaced by Reuters terminals within the business news channel.

"BTVi intends to be the ‘voice of transforming India.' Not losing sight from current affairs, it will cover positive stories that have made the country proud. The channel will continue to evolve with what is required and will be at the top of news reporting. Programming for the channel will be tweaked to be more glocal (global+local). BTVi will also have a strong digital connect with the viewers with an integrated newsroom," says Tata. .

The former team from Bloomberg TV will continue to provide in-depth knowledge and expertise on various sectors. While Siddharth Zarabi is the editor, Swati Khandelwal is the national editor, anchor and chief of bureau Mumbai at BTVI.

BTVi will continue to have a strong connect with the senior corporate management, big market movers, technocrats, and the governance administration, both federal and state. The programming line-up will cater to global and domestic influencers, business leaders and government-stakeholders.

List of driver shows on BTVi:

Dealing Room (Weekdays 8:00 - 9:30) - Get all the crucial market cues & trade calls as Ashu Dutt & Abha Bakaya take you into the all-important market opening.

Market Guru (Weekdays 09:30 - 10:00) - The very cream of market veterans with decades of street cred share their invaluable perspective and analysis.

The Trading Day (Weekdays 14:30 - 15:30) - Countdown tracks the breaking business news and top stories in the lead-up to the closing of markets.

E-Inc (Wednesday 20:30 - 21:00) - A path-breaking show that charts the twists and turns in e-commerce. Find out what it takes to go from start-up to the next big success story.

The Auto Show (Thursday 22:30 - 23:00) - Get up to speed with the latest in the auto mobile world; hear from leading auto industry voices, review cars and bikes. We also address consumer concerns.

The channel’s website is already live. It is highly active on various social media platforms and plans to launch its YouTube channel in a few days.

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