Report on Hindi News Viewership

Madhya Pradesh Tourism gets shot in the arm from Travelxp

Will create a special series positioning MP as a travel destination for diverse audiences.

MUMBAI: Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving audience.  

“Madhya Pradesh Tourism Board (MPTB) is working strategically towards getting tourists to plan vacations; promote explored (travel circuits) and offer new experience circuits in different segments to the tourists exploring heritage, culture, adventure and wildlife destinations. We are in the process to build confidence and trust amongst the travellers and have launched numerous campaigns during lockdown with the intention of keeping in touch with travellers and our stakeholders to reassure them that all the norms for safety against Covid2019 are being followed. Collaboration with Travelxp definitely helps us to reach to travel loving people and they will surely get attracted towards Madhya Pradesh for tourism,” said MPTB MD & department of tourism Madhya Pradesh principal secretory Sheo Shekhar Shukla

“Madhya Pradesh has always been known for its wildlife and hospitality. Now, with this partnership with Travelxp, the world’s leading travel channel, we are all set to showcase the natural beauty and alternative experiences Madhya Pradesh has to offer, from boating to Parasailing, from some of the spiciest food to some of the sweetest dishes. Madhya Pradesh is unique in its essence and flavour, and this show with Travelxp will demonstrate the power of brand MP,” added MPTB film tourism & film facilitation cell director Ram Kumar Tiwari.

Even before the pandemic, Madhya Pradesh has been leveraging film and entertainment media to showcase the central Indian state’s beauty and allure. The partnership with Travelxp will be a shot in the arm for the shooting-driven strategy propagated by MP Tourism, providing it access to its core target, travel-loving audience in over 120 million+ homes in 40+ countries.

“When the world opens up, we will ensure Madhya Pradesh is well positioned to attract the tourist who is fascinated by the raw beauty and diversity India has to offer,” said Travelxp creative director Kamakhya Narayn Singh.

The show is set to telecast towards the second quarter of this calendar year on Travelxp globally. This unique strategic partnership will enable Madhya Pradesh to create a recall factor for travellers globally, and position the state as a destination with several experiences for different audience segments.

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