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John Rood appointed as Disney SVP marketing

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MUMBAI: Walt Disney has got a new marketing head. John Rood is returning to the company as the senior VP-marketing succeeding Richard Loomis, a nine-year Disney Channels veteran who will step down next month.

Rood will report to Disney Channels Worldwide president and chief creative officer Gary Marsh and will be overseeing creative marketing for a portfolio that includes Disney Channel, Disney XD and Disney Junior. Loomis joined Disney Channels in 2007 and was named SVP and chief marketing officer in 2012.

Marsh said that Rood was a maker and a builder, with a rare combination of creative and strategic leadership skills and an innate understanding of the Disney brand. He had the unique capacity to transform how large teams address viewers’ evolving needs in a complex, multi-platform portfolio.

Rood, who has been consulting with Disney for the past 10 months, served as the executive vice president, DC Entertainment, from 2010 to 2014. Prior to that, he spent 10 years at Disney, the last six as SVP of marketing for ABC Family.

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