Television

Discovery marketing head Vednarayan Sirdeshpande quits

He executed popular marketing campaigns like Man vs Wild with PM Modi

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KOLKATA: Discovery marketing head Vednarayan Sirdeshpande has called it quits at the network. He will exit the company at the end of this month.

Back in 2016, Sirdeshpande started his journey with the broadcaster as marketing and audience development director. He was elevated as original content and marketing director in 2017. Finally, he was promoted to marketing head in 2019.

At Discovery, he led brand marketing, IP creation and digital marketing across all network brands. Along with developing 50+ hours of long form, short form original production for premium network brands, he also executed several marketing campaigns, like the widely popular Man vs Wild with Prime Minister Narendra Modi, and Into the Wild with superstar Rajinikanth.

During his career, Sirdeshpande has worked with reputed brands and advertising agencies including Amazon, Mondelez International, and Ogilvy.

He has a successful track record in developing brand strategies, heading content development, media management and creation, and delivery of best in class 360 degree campaigns.

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