Delhi HC grants a stay on the use of Amitabh Bachchan's name, image, voice without consent

The court stated that people are conducting a lottery by illegally associating with KBC.

Mumbai: The Delhi High Court's justice Navin Chawla issued an order on Friday prohibiting the use of Amitabh Bachchan's name, image, voice, or any of his characteristics without his consent.

The order is a landmark verdict, the first of its kind in India, and it is directed not only at the defendants, Rajat Nagi, Rana Partap Singh, and others, but also at the entire world for misusing Bollywood actor Amitabh Bachchan's name, image, voice, and personality attributes.

It is a "John Doe" order, which is against the law and has a broader scope because Bachchan would be unable to keep track of the recurring violations.

The misuse of his name, image, and voice, particularly by mobile application developers, people conducting lottery by illegally associating with KBC, book publishers, T-shirt vendors, and other businesses, has prompted Bachchan to seek a restraining order against the use of his personality traits in the High Court.

Harish Salve, Ameet Naik, and Pravin Anand, instructed by Anand and Naik, appeared in the High Court for Bachchan.

Anand and Naik joint managing partner Ameet Naik stated, "This landmark verdict will prohibit any person from using the name, image, voice, or other personality attributes of Bachchan without his consent and authorisation by any means, physical or digital. The Indian jurisprudence on personality rights will finally develop and evolve, and Amitabh Bachchan is the right personality to set the trend."

He added, "We are pleased that the Delhi High Court has presented this landmark verdict and am grateful to Salve and Anand for this order, which will help talent in our country to protect their personality rights."

The verdict also paves the way for the country's law on personality rights to evolve, protecting an individual's right to personality and publicity, as well as rights under copyright and common law.

The High Court issued a detailed order against the defendants and the general public, prohibiting them from infringing on his personality rights and attributes, including his name "Amitabh Bachchan/Bachchan/AB/Big-B," image, and voice. The HC has also directed the department of telecommunications and the ministry of electronics and information technology to remove any links or websites that violate Bachchan's rights.

The Delhi High Court was also informed that infringers had illegally registered Bachchan's name as web-domain names such as "" and ""

In addition, the court has ordered telecom service providers to block access to all phone numbers used by the defendants to send infringing messages.

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