MUMBAI: CNN-IBN has appointed Anuradha Mathu Agrawal as national revenue head. In this role, Agrawal will be responsible for the overall sales and revenue generation of the channel.
She will work closely on creating new revenue streams and opportunities to drive growth and further consolidate the channel’s leadership position.
IBN Network CEO Avinash Kaul said, “Anuradha comes with rich experience across multiple media brands. We are confident given her background that Anuradha will play a stellar leadership role in breaking new ground as we embark upon the next phase of growth.”
She comes with 17 years of experience in sales, strategy and senior leadership. She started her career with The Times of India and subsequently worked with India Today, Star India, NDTV and Turner India.