Television

Asus India partners with TVF for a new web series ‘Followers’

The TVF Original premiered its first episode on 20 Jan on their YouTube channel, The Timeliners.

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Mumbai: TVF Originals (The Viral Fever), in collaboration with Asus India, announced the launch of a new web series called Followers. The three-episode web series is centred around an aspiring creator's quest to create content to garner more followers and seek more collaboration opportunities with brands, which leads her into the tricky ransom situation. The first episode of Followers was streamed on its millennial-focused YouTube channel, The Timeliners, on 20 January. The next two episodes, available in Hindi, will be released by the end of January 2023.

As part of the partnership with the TVF, the web series seamlessly integrates Asus' latest creators series laptops, including the Zenbook Pro 14 Duo OLED, ProArt Studiobook 16 OLED, and ROG Zephyrus G14. Asus' creator series devices include cutting-edge technology and innovative designs that deliver unparalleled aesthetics, powerful performance, and a seamless user experience that helps multitask and enhances the productivity of content creators.

The new web series features fresh leads from the OTT platforms, including Nupur Nagpal, Gagan Arora, and Rajat Dahiya. Gagan Arora and Nupur Nagpal were previously seen together in the blockbuster series College Romance.

Asus India head of marketing Paramjeet Singh Mehta said, "We are elated to announce our association with TVF, India’s one of the most popular streaming platforms. With the increased internet penetration in urban as well as rural cities, the short-video format & social media platforms have seen significant growth, resulting in an exponential boom of content creators in the country. We at Asus always believe in providing innovative solutions to consumers. This web series effortlessly integrates Asus' latest creators series of laptops, with  features that will benefit the creators to multitask and enhance productivity for content curation."

The Viral Fever president Vijay Koshy said, "Asus has introduced a complete range of OLED laptop series for all types of creators. They wanted to bring out the value this adds to creators in a story appealing to the creative community, which led to the birth of the show Followers. The world of digital influencers & creators has become a new landscape for youth, who are not just consuming a lot of digital content but even creating it actively. Many young people now choose this as their core profession. The mini-series portrays the struggles of one such upcoming creator, Sunaina, whose world collides with that of one desperate hotel employee, Sippy, who is trying to save his job. What follows is a comedy of errors. Asus fits into the story perfectly through the upcoming creators’ lens as it makes content creation a breeze for her."

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