Television

A-Pac's affluent travellers prefer 'Staying Informed' on multiplatform, says CNN exec Sunita Rajan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/09/06/Sunita_Rajan.jpg?itok=K5k_mUpp

MUMBAI: 'Staying Informed,’ an editorial segment, is launching on all of CNN International’s feeds in Asia Pacific to give the audience, especially business travellers, fast and easy access to the top stories of the day. ‘Staying Informed’ demonstrates CNN’s dedication to bringing reliable news to the world.

‘Staying Informed’ is sponsored by AccorHotels, a multinational hospitality group, and features 30-second headline summaries that will be updated in real-time throughout morning and evening primetime hours. The highlights will cover all topics, including current affairs, business, finance, lifestyle and sports. The campaign aligns AccorHotels’ commitment to Asia Pacific with CNN’s commitment to helping its viewers stay on top of the latest developments in global news.

As the leading multiplatform international news destination, CNN is more relevant today.

“We are delighted to be partnering with AccorHotels, who cater to the same affluent and globally minded travelers who rely on CNN for the news. Through ‘Staying Informed’, we showcase CNN’s best-in-class multiplatform offerings by combining the scale of our TV network’s reach with the precision and targeting enabled by digital and data,” says CNNIC senior vice-president - advertising sales - Asia Pacific Sunita Rajan.

“We are thrilled with this new sponsorship with CNN because it gives us great visibility across one of the region’s most respected news sources,” said AccorHotels Asia Pacific - VP marketing and strategic partnerships Michael Parsons. “We know our guests are busy and want to get the latest news delivered quickly and efficiently when they are on the road and this allows us to deliver that service to them.”

The on-air sponsorship of ‘Staying Informed’ will also be supported by a high-impact digital component.

ALSO READ :

CNN International announces Nikhil Kumar as New Delhi bureau chief

CNN-News18's editorial and programming refresh

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/shah.jpg?itok=xuWFeKJw
Some people’s misdoings cannot put BARC under spotlight: Shashi Sinha

NEW DELHI: Ever since it was unearthed, the TRP gaming racket has caused a lot of upheaval and drawn broadcasters, regulators and research agencies into its web. The incident has raised a big question mark on the functioning and standing of the industry. Now, chairperson of BARC’s technical...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/imm.jpg?itok=JRn9E-2w
SWA award winners Nitin Keswani & Bhavna Vyas and the craft of comedy

MUMBAI: Writing comedy is serious business. Ask any producer – TV, film or OTT –  and he or she will tell you, finding a writer who knows how to tell the funnies in a manner that sends the audience into splits is more challenging than going bungee jumping. Just a handful of writers hold sway over...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/ril.jpg?itok=qHlStIkK
RIL posts strong Q2 earnings, media biz betters performance

KOLKATA: Reliance Industries Ltd (RIL) reported strong Q2 earnings on Friday. The telecom and retail business has driven the growth and the media business also bettered its performance. “We delivered strong overall operational and financial performance compared to the previous quarter with recovery...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/bb.jpg?itok=yoqWPBBV
Times Network's MK Anand prioritises subscription over advertising model

On day one of the News Television Summit  2020, Times Network MD and CEO MK Anand had a few words of caution to offer: monetisation by ad sales is a huge steroid that the news business is running on and which it needs to get out of. Instead, he advocated subscription.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/barc-india.jpg?itok=l90ZKo8v
IPL 13 scores better than IPL 12

IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with a much needed break from the pandemic-induced stress and negativity.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/panel-scrnshot.jpg?itok=_t22rlX6
How technology has democratised news production

MUMBAI: The newsrooms of today are much evolved than what they were a decade ago. They are spending millions of dollars every year to make systems and processes more efficient so that the news churn out rate is faster and more mobile. Technology is being leveraged in unexpected ways to cater to a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/yahs.jpg?itok=4Ge2HCsZ
Centre appoints Yashvardhan Kumar Sinha as new CIC

MUMBAI: Former diplomat and central information commissioner Yashvardhan Kumar Sinha has reportedly been appointed as the country’s next chief information commissioner (CIC), two months after the position fell vacant. Media reported that 155 applications were received for the post of CIC. The...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/news.jpg?itok=M5HWyCmg
Primetime : News vs TRP

Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has further tainted news media’s image, sparking the debate if they should relook at content.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/movies.jpg?itok=WuRNfxws
Celebrate Halloween with Movies NOW and MNX’s blockbuster premieres, The Prodigy and Child’s Play

NEW DELHI: Halloween is the perfect time to grab some popcorn, huddle with your loved ones and watch some spooky movies! Indulging viewers in an exciting night of thrills and chills with back to back movies that will get you in the Halloween spirit, Movies NOW and MNX is all set to simulcast the...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories

* indicates required