MUMBAI: Zee Media Corporation (ZMC) DVP - content strategy and marketing Pooja Gupta has been promoted as marketing head with effect from 9 November. 

Based in Noida, she will continue to report to Zee Media Corporation COO R K Arora.

In her new role, Gupta's focus will be to build brand awareness of all channels of Zee Media across various sectors and verticals as well as with key stakeholders leading to increase traction with the company's advertiser-customer.  

Gupta's contribution will be to undertake a review of the branding and marketing proposition, in line with the development of Zee Media strategy.

All marketing functions, response cell and content strategy teams across the channels will now report to Gupta.