Zee Marathi announces comeback of 'Khupte Tithe Gupte'

Zee Marathi announces comeback of 'Khupte Tithe Gupte'

The show returns after a hiatus of 10 years.


Mumbai: Zee Marathi announces the comeback of one of its chat shows “Khupte Tithe Gupte” after a hiatus of 10 years. The much-loved show is all set to mark its return with a game-changing element: “a special chair”. Avdhoot Gupte will be seen hosting the show and astounding the guests seated in this chair by posing probing questions that are designed to unsettle them.

With a stellar lineup of celebrities, the show will feature prominent politician Raj Thackeray and versatile actor Shreyas Talpade as its inaugural guests. The show's tagline, ‘Ata Khupnaar Nahi Tochnar’ (It will not only prick but also poke you), promises an engaging experience for both guests and viewers alike.

Speaking about the comeback of the show, ZEEL chief growth officer-Ad sales Ashish Sehgal said, “Khupte Tithe Gupte is an iconic talk show in the Marathi entertainment industry. As such, I am delighted at its return on Zee Marathi on popular demand from both viewers as well as advertisers. With a superlative line-up of celebrity guests in this season, I am confident that it will continue to earn the love of audiences and maintain its legacy as the foremost chat show in the industry. I am also extremely pleased to once again welcome Cotton King as the Presenting sponsor for Khupte Tithe Gupte, which has been associated with the show since its very first season.”

Talking about the show, ZEEL chief cluster officer – North, West and premium channels Amit Shah said, “Zee Marathi has a long-standing legacy in Maharashtra, creating IPs that resonate deeply with our viewers. We take pride in being a brand that consistently delivers impactful content offerings. We are glad to bring one of our most-watched shows “Khupte Tithe Gupte,” after a decade. The talk show stirred conversations and high engagement for the channel 10 years ago and we are overwhelmed by the immediate response being received on its return. This season has been crafted with utmost dedication, pouring our heart and soul into every aspect, be it the impressive guestlist or innovative elements like introducing the “Chair.” With this show, we aim to continue creating memorable moments for our viewers and reinforce Zee Marathi’s position as the ultimate destination for exceptional content.”

Zee Marathi has consistently delivered a well-balanced content mix earning the appreciation of sponsors. The return of this show has been met with overwhelming support from brands that stands as a testament to the program and channel's equity. With the launch of Season 3, brands have once again demonstrated their enthusiasm towards the show.

Cotton King director Kaushik Marathe said, “Cotton King has been associated with Zee Marathi for the last 15 years. In fact, we started our TV campaigns with Zee Marathi. Khupte Tithe Gupte was and remains the most awaited show on Marathi TV because of its format and its host Avdhoot Gupte. The flamboyance and bindaas attitude that Avdhoot Gupte brings to the table adds a spark to the show! Cotton King was associated with the first season of Khupte Tithe Gupte which led to the brand growing leaps and bounds through the exposure received on this show. We hope that Khupte Tithe Gupte witnesses’ success as it is coming back after a very long time.”

Anuroop Wiwaha Sanstha managing director Dr. Gauri Kanitkar said, “Anuroop and Zee Marathi have a longstanding connection that spans over a decade. Throughout this time, both brands have progressed in unison and have held a significant influence over the Marathi community. Programs such as 'Khupte Tithe Gupte' hold a special place in our hearts. The show not only provides delightful entertainment but also delves into the personal development, ideology, and transformation of the guest participant. Being associated with a show that offers meaningful content to the audience brings us great joy, and we extend our best wishes to Zee Marathi for its continued success!”