Television

ZEE Hindustan launches marketing campaign to create brand recognition

The marketing campaign runs a four-week contest ‘Dekho Zee Hindustan, Jeeto Gold’.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/05/26/zee-hindustan.jpg?itok=J_wfYpVx

Mumbai: Zee Hindustan has launched a prelude for the marketing campaign with 3D model installation of 8feet tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport and Lucknow. This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs and 500 autos.

The channel has also been running a contest ‘Dekho Zee Hindustan, Jeeto Gold’ as an initiative to create brand recognition, awareness and create product sampling. The four-week contest will require audiences to answer the question and lucky winners will stand a chance to win gold worth Rs 50,000 from the channel.

Being one of the largest news networks in India with a robust reporter strength, ZEE Hindustan addresses the need gap of a channel exclusively focused on delivering national issues news in Hindi. The channel offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, and health.

Zee Media Corporation head of marketing Anindya Khare said, “Within a short span of time ZEE Hindustan has been able to create a distinct identity for itself and thereby amassing viewer preference. This campaign is aimed at engaging with our viewers and gratifying them for their channel loyalty. Our viewership on the digital platforms has also grown exponentially which is a testament to viewers' trust in the Zee Hindustan brand. We are positive that it will also reflect in the viewership of other mediums”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/15.jpg?itok=EryxtPo4
Colors Tamil is all set for the world television premiere of RK Nagar

Mumbai: Entertainment channel Colors Tamil has announced the world television premiere of "RK Nagar" on 3 July at 2:00 pm. An entertaining tale set in a world of crime is here to grapple audiences by exploring plots around politics, romance, and buckets of drama and humour.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/14.jpg?itok=SKlMlYyR
Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture

News broadcaster Zee Media on Friday said its chief executive officer Sudhir Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/13.jpg?itok=SqQMuk0p
TCH 2022: Language no barrier to consume South content, only quality

Mumbai: The unending reservoir of talent emerging from the South across languages like Malayalam, Telugu, Tamil and Kannada indicates that language is no longer a barrier in the consumption of content, only quality. Experts discuss the implications of the South content market boom at Viacom18...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/11_1.jpg?itok=kc77oJY9
TCH 2022: How can Indian content woo the world?

Indian cinema and entertainment has been gradually gaining a share in the global market, with audiences around the world being more receptive to Indian content now than they have been in the past. Spurred, no doubt, in part due to the increased accessibility of the content on online streaming...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/9.jpg?itok=XVcSQ_zd
NDTV elevates Parimal Dutta to senior vice president

Mumbai: NDTV has elevated Parimal Dutta as senior vice president. He has been associated with the company for over 11 years. He leads the brand solutions team at the news broadcaster. During his career spanning 23 years, Dutta has been associated with The Times of India, Star India, CNBC and...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/8.jpg?itok=JGQSooK7
Colors Tamil to telecast new fiction show 'Pachakili' on 4 July

Mumbai: Exploring marital values, familial bonds and sibling relationships, Colors Tamil, is all set to premiere Pachakili, a brand-new fiction show, starting 4 July.  Based on the life of a naive village belle Pachakili (played by Actor Monisha Arshak) and Adithya (played by Actor Kishore), the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/6.jpg?itok=618s5_6g
Cosmos-Maya to invest $50 mn to expand into Europe and North America

Mumbai: Indian animation company, Cosmos-Maya, is planning global expansion and aims to grow five fold in the next three years. The company has drawn up a blueprint to scale up in new geographies with an investment in the range of $50 million, expanding in the Europe Union and establishing a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/1.jpg?itok=8OA2PR7o
TCH 2022: Will the 2020s decade drive an insatiable demand for content?

The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/006.jpg?itok=92tBSql2
Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their...

Television TV Channels Viewership