Zee Business' 'Shining India' news show to simplify the jargons of the union budget

The channel has a targeted marketing plan.

Mumbai: With Union Budget 2023 being presented this week the prime time of the year has arrived when there is an increased curiosity among the citizens of India on what’s next for the Indian economy?

The diversified Indian economy has grown steadily over the past 50 years, with strong trade relations with other countries. Expectations from industry leaders of different sectors are sky-high for the upcoming union budget. In an endeavour to report timely updates and analysis on the budget, Zee Business’ Shining India news show aims at engaging the viewers on budget day’ on 1 February 2023 from 7 a.m. to 11 p.m., primarily focusing on a full-day analysis, with a breakdown and discussion on the budget 2023-24. This will also further add extensive value to the advertisers, as it can create an impactful brand value among the target audience.

Through the Shining India, the channel has exclusively lined up guests and leaders to simplify the budget/finance jargons for the common man. This will allow viewers to have an in-depth understanding of the impact of union budget proposals on their day-to-day life. From the business point of view, this strategised move also brings in revenue and creates opportunities for sponsorship on exclusive budget programming and special packages around this theme.

Zee Business managing editor Anil Singhvi said, “The Indian economy has emerged as the world's fifth largest, with a GDP of $3.5 trillion in 2022 aspiring to achieve a $5 trillion milestone by 2024-25. We, at Zee Business, strongly believe in truth and fairness in reporting. Budget sessions have been progressive, to attain economic development. Shinning India looks forward to providing a platform for key industry leaders to bring to light what can be expected in fiscal management, growth strategies that can be adopted for the manufacturing sector, infrastructural developments, etc.”

“Brands /clients have always been looking for innovative options to connect with their customers during budget season. That's where Zee Business and ZMCL present cross-platform avenues with multiple engagement tools which serve varied client needs that are beyond regular FCTs. With our credible and comprehensive programming line-up, we hope to see significantly higher number of eyeballs and better stakeholder management, thus broadening the scope of our business,” highlighted Zee Business, Wion chief business officer Madhu Soman.

The channel added that it has a targeted marketing plan, including mailers, print ads and budget contests to maximise engagement of stakeholders. It also further aims to encourage the audiences to be involved in the budget coverage through the ongoing infotainment buzz via social media posts.

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