Television
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Zee 24 Ghanta gears up for West Bengal polls coverage

Onboards IIHM, Macho, Asian Paints, etc as partners.

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NEW DELHI: Zee 24 Ghanta has announced a comprehensive programming line-up to bring “encyclopaedic coverage” of the West Bengal Assembly elections to its viewers. The robust program schedule comprises of 13 new shows spanning over 2,700 hours. 

Indian Institute of Hotel Management, Macho, Asian Paints, Ajanta Footwear, Shyam Steel & Star Cement are partnering with the channel as the co-presenters apart from Cookme as the special partner, for the coverage.

The shows include, Theke-Theke Thoka-Thuki — reporters will interact and collect perspectives of voters through on spot interviews; Vote Sorjomin-e — a hardcore political show where a bevvy of 120+ seasoned reporters shall visit and provide in-depth coverage of the aspirations, struggles, complaints and grievances of the people from various corners of West Bengal; Banglar Ray — a district-based panel discussion consisting of politicians, intellectuals  and common people from 18 districts; Mark sheet will provide an assessment of major constituencies from the voters’ point of view. Shows such as, Paaye Paaye Prochar, Vote Viral, women-centric show and others will add flavour to the exciting line-up. Moreover, one of the most prominent faces of the news circuit, editor Anjan Bandopadhyay is spearheading the coverage with the flagship program, Apnar Ray with Anjan at 8 pm daily, the channel shared in a release. 

Zee Media Corporation Ltd CEO Purushottam Vaishnava said, “Zee 24 Ghanta is one of the crucial channels from our bouquet which has been catering to the regional viewers of the east with exhaustive coverage and relevant content for a decade and a half. The kind of acceptance and response we have received from the viewers and other stakeholders is phenomenal, the channel will provide a never seen before coverage of the upcoming assembly election and will scale new heights under the leadership of Anjan Bandopadhyay.”

Executive cluster head sales Manoj Jagyasi added, “West Bengal is a priority market for almost all the brands. With the brand legacy of Zee 24 Ghanta and expertise in delivering point by point information with a focus on each constituency, the most synonymous television news channel in the east, from the business partners perspective has to be Zee 24 Ghanta. Apnar Ray with Anjan has already created quite a stir in the market & social media.”

Zee 24 Ghanta editor Anjan Bandopadhyay said, “ My vision for this latest version of Zee 24 Ghanta is all about repaying the trust of the viewers, through unprejudiced reporting of facts, being neutral and putting forward the issues of common people.”

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