Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa.

"It would be presumptuous to think that people would come to our websites just because we’ve launched them,”  BBC digital editor for World Service Languages Dmitry Shishkin has said, reported. Shishkin is responsible for allocation of 319 new digital, editorial hires -- from developers to social media editors to producers for new TV bulletins.

Things like [Facebook] Instant Articles, Google Accelerated Mobile Pages, and light apps for audio listening, he says, are in our plans. The next 'hackathon,' he indicated, will be taking place in India. The way we are launching new BBC services impacts in a very big editorial way how we’re running existing ones, he said. (The BBC has also held several hackathons across Africa that have led to implemented pilot projects, and also to local developers joining the BBC’s product development process).

The BBC World Service already publishes in 28 languages. It plans to make a foray into unusual territory: launching a full-fledged news service delivered in Nigerian Pidgin in West and Central Africa. The BBC groups its language services into six regions — such as growth editors who can analyse data on story performance and make recommendations on how to improve coverage and increase reach.

Every new language service requires its own justification, its own distribution strategy, and its own evaluation of the target audience’s needs. For many of these countries where the BBC plans to launch its new mobile-focused online news services, limited phone data is an issue.

The BBC already has an established workflow that facilitates sharing text and video content among its own language services. It’s also developed new tools to ease cross-language sharing, such as this one that automates translations for videos.

The World Service is changing up how interactives will be produced. Regions will get their own dedicated interactives teams, so instead of pitching ideas to London, they’ll work with their own local teams.

BBC had realised that seeking someone with several years of professional experience in journalism, who spoke the languages they needed, plus had a digital background, was difficult. BBC had decided to look for people who have professional and personal experiences. This allows people to understand the market, because they are the market.


BBC Pashto adds arts to its TV offer

Zee Cafe targets 20-40-yr-olds with BBC First drama

BBC Academy launches content in five additional languages including Bangla & Spanish

Latest Reads
Sun TV regains top spot in week 37: Barc

Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789...

Television TV Channels Viewership
Disney Kids Network bags 12 awards at Promax India 21

Mumbai: The Disney Kids Network in India won 12 awards at the recently concluded Promax 21 held on 24 September.  The media network secured eight gold and four silver across various categories including for the interactive DIY show, "Disney Imagine That."

Television TV Channels Kids
Discovery India launches travelogue promoting Uttar Pradesh

Mumbai: Discovery Communications India, in association with the Uttar Pradesh government, is all set to launch an exclusive travelogue "Heritage Trails, One District, One Product."  Releasing on Discovery channel and discovery+ on 25 September, the documentary highlights the states’ rich culture,...

Television TV Channels Factual
Man Utd vs Newcastle was most viewed PL match in last 5 years: Star Sports

Mumbai: The match between Manchester United and Newcastle United on 11 September, which marked the return of Portuguese football star Cristiano Ronaldo, garnered four times the reach of an average Premier League match this season, according to data by Star Sports. It became the most viewed game of...

Television TV Channels Sports
WarnerMedia opens new regional hub in Singapore

Mumbai: Global media company WarnerMedia on Friday opened a new regional hub for Asia (excluding China and Japan) in Singapore.   The office was officially opened by Singapore’s minister for communications and information (MCI) Josephine Teo and it signals the full integration of WarnerMedia’s...

Television TV Channels News Broadcasting
J Ravindran resigns from board of Sun TV

Mumbai: J Ravindran has resigned as independent director of Sun TV Network board, according to a company filing with the BSE.  He submitted his resignation at the closing of business hours on 24 September.  "At present he is unable to devote time to the company and there is no material reason for...

Television TV Channels Regional
Fox Entertainment launches Unscripted Format Fund to identify IP for global market

Fox Entertainment and in-house studio Fox Alternative Entertainment launched an international unscripted format fund to look for Intellectual Property (IP) for the global marketplace.

Television TV Channels Viewership
Colors Gujarati announces new show 'Maru Mann Mohi Gayu'

Mumbai: Gujarati general entertainment channel Colors Gujarati has announced a new show “Maru Mann Mohi Gayu” that premieres on 27 September at 7:30 p.m from Monday to Saturday. Produced by Kalp Media, the show is an adaption of Colors Marathi TV series “Sundara Manamadhye Bharali." It features...

Television TV Channels Regional
TV ad volumes saw 17 per cent growth in August: Barc data

Mumbai: TV ad volumes saw 17 per cent growth in August as compared to the previous month, according to the Broadcast Audience Research Council (Barc) India data. The month recorded the highest ad volumes on TV since the second lockdown in April with 158 million seconds.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required