Report on Hindi News Viewership

upGrad partners with SET for 'Shark Tank India'

The edtech brand will be the presenting sponsor of the show.

Mumbai: Higher edtech platform upGrad on Monday announced its partnership with Sony Entertainment Television (SET) as the presenting sponsor for the first edition of "Shark Tank India" and as the co-presenting sponsor of the show on the streaming platform, SonyLIV. 

According to a statement, this association aligns with upGrad’s vision of powering career success for the workforce as their trusted ‘life-long learning partner,' and will also further the brand’s deep India penetration goal.

“We are thrilled to come on board for the first-ever season of 'Shark Tank India' that will celebrate young entrepreneurs from across ‘Bharat’ and their zeal of creating business opportunities and employment within the country,” stated upGrad India CEO Arjun Mohan. “With this strategic partnership we are not only looking forward to coming closer to millions of individuals, but also to building an inclusive ecosystem of talent that is best placed to contribute meaningfully towards India’s growth.”

"Shark Tank" provides a platform for business ideas and prototypes as well as active businesses to get propelled into reality by experienced investors and business experts. The international format is popular among young and aspiring entrepreneurs as well as working professionals who are also the brand’s core target audience.

“India is rapidly turning into a digital-first economy, and the entertainment preferences of its consumers are evolving daily. Keeping this at the forefront, we have partnered with upGrad for the first-ever edition of 'Shark Tank India' on SonyLIV," said SonyLIV’s head of ad sales revenue Ranjana Mangla. "With this high-quality business-oriented show, we endeavor to boost India's growth trajectory. SonyLIV's diverse content library will help the brand connect with the right audience. Onboarding upGrad will help us tap new audience segments and heighten our innovations for the show."

Latest Reads
Amendments to Cinematograph Act proposed to be tabled in winter session of Parliament: I&B secretary at Ficci Frames Fast Track’ 22

The union secretary for information and broadcasting Apurva Chandra has exhorted the media and entertainment industry to set a target of growing the industry to more than $100 billion by the year 2030.

Television TV Channels News Broadcasting
Prasar Bharti collaborates with IIT Kanpur for direct-to-mobile broadcasting project

Today, there is a shift in viewing habits from linear television to OTT and from theatres to OTT. The rise in content creation is leading to more and more jobs for people.

Television TV Channels News Broadcasting
Colors Marathi announces fourth season of ‘Bigg Boss’

Mumbai: Colors Marathi is all set to roll out the fourth season of Bigg Boss Marathi, hosted by versatile actor-director-producer Mahesh Manjrekar. Bigg Boss Marathi 4, powered by Airtel and special partners A23 & Finolex Pipes, will make a grand debut at 7 p.m. on 2 October with an exciting...

Television TV Channels GECs
Zee Bangla Cinema unveils new brand identity

Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

Television TV Channels Movie Channels
I&B discusses strategies for unleashing M&E’s potential with industry experts

Development of the audio-visual sector requires industry-friendly policies, collaboration, and regular interaction between the government and industry stakeholders.

Television TV Channels People
Dandelooo grabs worldwide distribution rights for ‘Our Piggy’

Mumbai: Emmy Award-winning French animation production and distribution company Dandelooo has struck a deal with the Emmy Award-winning Czech film and television production company Bionaut for the new adorable comedy series Our Piggy. The deal gives Dandelooo exclusive worldwide distribution rights...

Television Production House Non-Fiction
Zee Business launches new series 'Rupee Ki Paathshala' on financial education

What is common to Mad Money with Jim Cramer, The Profit, Shark Tank, and Rupee Ki Paathshala? Well, you guessed it right – these are some shows which cater to the diverse nuances of the financial spectrum, namely, analysing stocks, the financial markets, investments, and even entrepreneurship.

Television TV Channels News Broadcasting
Mathrubhumi to organise a one-day event on World News Day

Mathrubhumi on Monday announced plans to host an event on World News Day on 28 September at the Uday Palace Convention Centre, Kowdiar Gardens, Thiruvananthapuram.

Television TV Channels Viewership
Striking the right note: Clef Music Awards'22 unveils the winners in a glitzy ceremony

It was a scintillating Saturday night at Mumbai’s Sahara Star hotel as the stars aligned to stage the second edition of's Clef Music Awards.

Television TV Channels Music and Youth