Report on Hindi News Viewership

TV channels announce special programming line-up for Independence Day

Media houses have set the ball rolling for the celebration of 75th anniversary of Independence.

Mumbai: Patriotic fervour is at an all-time high as the country is looking forward to celebrating its 75th Independence Day on Sunday. Joining the celebration, TV channels across genres have come up with special programming.

Here is what’s all in store this 15 August:

News18 India’s ‘75 Saal Bemisaal’ 

In addition to the live coverage of prime minister Narendra Modi’s speech from the historic Red Fort on 15 August, News 18 India has put together a bouquet of special shows (airing 14 and 15 August) to mark the event.

Under the umbrella programming ‘75 Saal Bemisaal’, anchor Prateek Trivedi will host a special episode from Srinagar saluting the spirit of bravery and nationalism of India’s valiant BSF soldiers. The channel will also present a unique journey to the decks of INS Vikrant – the country’s first indigenous aircraft carrier. 

Next in line will be a thought-provoking discussion where critically acclaimed actor Ashutosh Rana, lyricist Manoj Muntashir and author-historian Vikram Sampat will share their views about today’s youth and their issues, nationalism in the current context, and unsung heroes of India’s freedom struggle News18 anchor and editor Amish Devgan will host the show. Renowned poets like Pratap Fauzdar, Sudeep Bhola, Gaurav Chauhan and Hemant Pandey will add a flavour of humour to the celebrations in another programme.

ABP News homage to martyrs: ‘Jhanda Uncha Rahe Humara

ABP News will pay tribute to the martyrs on its Independence Day-special event ‘Jhanda Uncha Rahe Humara’. Renowned actors Ajay Devgn and Sharad Kelkar along with writer and lyricist Majon Muntashir will be present as chief guests on the show

‘Jhanda Uncha Rahe Hamara’ is an initiative by ABP News that captures the true spirit of patriotism. It was launched to reinforce the patriotic fervour of the nation and to uphold the values of bravery, courage, and independence. The event has been running successfully on ABP News since the past seven years, having delivered many memorable editions that have reinforced the pride of being Indian.

This edition of ‘Jhanda Uncha Rahe Hamara’ focused on celebrating the contributions made by the armed forces and paramilitary personnel in the past one year. Soldiers from Indian Army, NDRF, Indian Air Force, CRPF, and DRDO were felicitated at the event. Top brands including Asian Paints, Keo Karpin, Nine, Paras Ghee, and Wonder Cement supported the initiative.

The event will be aired on ABP News at 8 p.m on 14 August. There will be a repeat telecast at 4 p.m on 15 August. 

CNN-News18 ‘GLORIUS 74’ commemorates milestone 75th year of freedom

CNN-News18 has lined up special programming ‘GLORIOUS74’ to commemorate the country’s milestone 75th year of freedom. Through it, the channel will celebrate and honour the seven decades of Indian independence and the glorious history of its people, culture and their achievements, every day 8 p.m onwards from 9-15 August.

The array of programming on CNN-News18 will comprise exclusive newsmaker interviews and engaging small formats to keep the patriotism quotient high. Executive editor Anand Narasimhan will host discussions with renowned personalities such as Sadhguru Jaggi Vasudev and Kailash Kher who will highlight their idea of India along with the progress and developments the country has seen over the last seven decades. The channel will also share interesting snippets from India’s journey to independence throughout the day providing an informative, interactive and innovative television experience.

On 15 August, CNN-News18 will live telecast the prime minister’s speech from the Red Fort.

AajTak special program ‘Jai Ho’ celebrates India’s Olympic heroes

AajTak is celebrating Independence Day with a day-long special program ‘Jai-Ho’ honouring the 2020 Tokyo Olympics medal winners.

Airing 14 August, ‘Jai Ho’ promises insightful and candid conversations with Neeraj Chopra Bajrang Punia, Ravi Dahiya, PV Sindhu, Mirabai Chanu, Lovlina Borgohain and the Indian men’s hockey team, in their own spaces and sporting arenas.

NAT GEO premieres ‘Buried Seeds’ - the inspiring Indian Chef Vikas Khanna

National Geographic will be celebrating this Independence Day with the premiere of "Buried Seeds" - the life story of Michelin chef Vikas Khanna. Directed and produced by contemporary filmmaker Andrei Severny, the film traces the star chef’s journey from his beginnings as a child with misaligned feet to the man who took Indian cuisine to the world. It is a timeless and true story of human passion and willpower. 

Khanna narrates the incredible story of how he learned to walk and won people’s hearts with the magic of his cooking. Along the way, he becomes one of the most influential chefs in the world and a cultural ambassador of India. The film also captures the true essence of Indian culture, heritage, and customs through kaleidoscopic visuals of India, with all the beauty, bonding, and sacrifices made by an Indian family to fulfill the dream of their child.

The film premieres on 15 August at 9 p.m on National Geographic in India.

discovery+ launch of Mission Frontline with Sara Ali Khan

After the success of the first chapter of "Mission Frontline" with Rana Daggubati, discovery+ will be launching the "Mission Frontline" with Sara Ali Khan on the occasion of Independence Day. The special show gives the audiences a glimpse into the lives of the Veerangana force - an all-women commando unit of India set up by the Assam Police in 2012 to tackle grave issues against women - whilst shining light upon their inspiring stories of bravery. Sara Ali Khan will be seen in a unique avatar donning the commando uniform and stepping into the shoes of a Veerangana to perform rigorous drills.

Bolo LIVE launches campaign #Rashtragaan

Joining the ‘Azadi ka Amrit Mahotsav’ initiative announced by PM Narendra Modi on 25 July, streaming app and short video content platform Bolo LIVE (formerly Bolo Indya) has launched a campaign #Rashtragaan in partnership with MyGov India. The campaign encourages Bolo LIVE’s seven million users across 14 languages to record their videos while singing the National Anthem and upload it on the app. 

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