TIMES NOW smashes primetime viewership during elections newscast

MUMBAI: TIMES NOW, India’s leading English news channel and country’s election news headquarters dominated the elections season with a staggering market share of 33% during the primetime band. (BARC, NCCS 22-50 AB, All India 1Mn+, Wk19-22'19 (Mon-Fri, 19:00-23:00)

Stamping its unwavering leadership in the English news category, TIMES NOW brought to its viewers a holistic election news viewing experience with the right blend of breakthrough technology & content innovation coupled with in-depth analysis through VMR Poll survey and an extensive on ground election news reportage. The channel led stories from Bastar to Bangalore and from Kashmir to Kerala capturing the mood of the electorate and showcased a new age look at election evaluation. Augmenting the elections news viewing experience like never before on Indian Television, TIMES NOW featured several unique properties that helped viewers decode the election results which includes a realistic virtual reportage of election results recreating Lok Sabha. This along with a stellar panel of Political Analysts and Psephologists who analysed every move of the elections made TIMES NOW the one stop destination for election news. Continuing this streak during the week of new government formation, TIMES NOW was the first channel to call the portfolio of the Union Council of Ministers correctly followed by a comprehensive analysis of Government’s priorities as Narendra Modi sworn in for a second term.

Commenting on this, Rahul Shivshankar, Chief Editor, TIMES NOW said, “The Lok Sabha election 2019 was one of the highly charged parliamentary elections in the country in the recent years. Committed to our core values of speed, accuracy, and objectivity, TIMES NOW hewed an inclusive election news reportage packed with cutting edge technology, content, insightful analytics and data. Our Primetime leadership this election season is a clear indication that we have the audience’s unwavering trust and engagement with the channel”.

Keeping viewers ahead with the fastest updates on the counting day, TIMES NOW with 700+ screens across Mumbai and Delhi key locations including metros, railways, airports, etc. LIVE broadcasted and shared updates on election results. Steering a first-time ever experiential advertising, the channel appointed announcers at Mumbai Metro to share LIVE updates of election results through their public-address system. Outside the Mumbai metro stations, Lookwalkers wearing Times NOW billboard screens also lead the outreach, thereby providing an unparalleled experience to the viewers.

Latest Reads
DD Kashir sees 50% increase in viewership from J&K between 5-16 August

After the abrogation of article 370 in Jammu and Kashmir, there have been speculations all over the media about communication blackout in the valley. Commenting on the issue, Prasar Bharati CEO Shashi Shekhar Vempati said between 5 to 16 August, Kashmir’s TV channel DD Kashir saw 50 per cent...

Television TV Channels News Broadcasting
BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
Football fans gear up for Serie A, the top-tier Italian football league on Sony Pictures Sports Network

MUMBAI: The upcoming season of Serie A will be the 118th season of top-tier Italian football and fans can expect nothing less than non-stop nail-biting action from August 24, 2019 to May 24, 2020 live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels.

Television TV Channels Sports
Witness the women in music dominate the 2019 Video Music Awards, exclusively on Vh1

MUMBAI: The 2019 Video Music Awards couldn’t get bigger, as Ariana Grande and Taylor Swift vie for the prestigious ‘Moon Person’ statue with nods in 10 categories each, Jonas Brothers make a grand return to the VMA stage, a sparkling stage debut of sensational Camila Cabello and Missy Elliott...

Television TV Channels Music and Youth
Hasbro to acquire Entertainment One for approx $4 bn

Hasbro is set to acquire Entertainment One (eOne) in an all-cash transaction valued at approximately $4 billion. The deal enhances Hasbro’s brand portfolio, which includes My Little Pony, with the global preschool brands Peppa Pig and PJ Masks, as well as a slate of additional brands under...

Television Production House Fiction
Zee Cinema's 'Kesari' is highest-rated premiere on Independence Day

The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the...

Television TV Channels Movie Channels
Sony SAB celebrates 'Khushiyon Ke Sab Sizes' with its latest show 'Tera Kya Hoga Alia'

Sony SAB broadens its slate of shows with its exclusive brand-new offering, Tera Kya Hoga Alia. This one-of-a-kind yet highly relatable story traces the insecurities and concerns faced by the protagonist, Alia and showcases the journey of the married couple, Alia and Alok, who were high school...

Television TV Channels GECs
BARC week 33: Sony SAB moves to second position on pay platform

Sony SAB has grabbed the second position in week 33 of BARC India ratings on pay platform with 614,772 weekly impressions (000). Last week Zee TV was seen at the second position which has moved down to third position. Even Sony Entertainment Television has moved at fourth position from fifth in...

Television TV Channels Viewership
BARC week 33: Zee Bangla Cinema replaces Colors Bangla

In the regional space, Colors Bangla which had entered the list of top five Bangla channels in week 32 got replaced by Zee Bangla Cinema this week. Even in Telugu segment, Star Maa movies replaced Gemini Movies at fifth position.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories