Times Now, Aaj Tak retain positions even as ratings decline

MUMBAI: The channels in the English News space witnessed a decrease in ratings this week. Times Now with a further decrease in its ratings however continued to dominate the genre.

According to the week 52 ratings data of Broadcast Audience Research Council (BARC) India, the players in the English Business News space witnessed mixed ratings.

Aaj Tak remained as the number one channel in the Hindi News space, both in rural and urban markets. Players in the Hindi News space witnessed mixed ratings this week.

Channels in the Hindi Business News genre saw mixed ratings this week.

English News

Times Now, with a further decrease in its ratings, continued to dominate the genre with 546 Impressions (000s) as compared to 576 Impressions (000s) in week 51. NDTV 24x7 sustained its second slot with 223 Impressions (000s) while India Today Television took the third position with 171 Impressions. CNN News18 with 171 Impressions (000s) and BBC World News with 61 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV18 continued to lead with a decrease in ratings from 237 Impressions (000s) in week 51 to 227 Impressions (000s) this week. ET Now was at the second spot with 135 Impressions (000s). NDTV Profit and NDTV Prime continued to be at the third position with 44 Impressions (000s). BTVi was on the fourth spot with 20 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 1 Impressions (000s).

Hindi News

Aaj Tak observed a decline in the ratings but stood at the first spot with 165306 Impressions (000s) as compared to 168964 Impressions (000s) in last week followed by India TV at the second position with 142318 Impressions (000s). ABP News took the third position with 131434 Impressions (000s) followed by Zee News at the fourth position with 108600 Impressions (000s). India News took the fifth position with 81387 Impressions (000s).

Hindi News Rural

Aaj Tak with a decrease in the ratings dominated the rural market with 75849 Impressions (000s). India TV was at the second slot with 67718 Impressions (000s) followed by ABP News at the third place with 60435 Impressions (000s). Zee News took the fourth place with 44674 Impressions (000s) followed by India News with 43765 Impressions (000s) at the fifth position.

Hindi News Urban

Aaj Tak stood at the number one position with 89457 Impressions (000s) followed by India TV at the second position with 89457 Impressions (000s). ABP News took the third position with 70999 Impressions (000s) followed by Zee News at the fourth position with 63926 Impressions (000s). India News took the fifth position with 42479 Impressions (000s).

Hindi Business News

CNBC Awaaz witnessed a decrease in ratings though it continued at the number one position with 1146 Impressions (000s) as compared to 1223 Impressions (000s) in week 51. The second spot was taken by Zee Business with 1089 Impressions (000s).

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