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Report on Hindi News Viewership

Times Now Navbharat SD channel to be launched on 1 Jan 2022

Union home minister Amit Shah attended the inauguration of the Times Now Summit 2021.

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Mumbai: Times Network has announced that Times Now Navbharat SD channel is slated to launch on 1 January 2022. The announcement was made during the second edition of Times Now Summit on Wednesday which was graced by union home minister Amit Shah.

Hindi news channel Times Now Navbharat HD went live in August followed by Hindi business news channel ET Now Swadesh in October. Amit Shah formally launched Times Now Navbharat at the event and wished Times Group success in their future endeavours.

The Times Now Summit 2021 was organised around the theme of celebrating India at 75, shaping India at 100. “For well over a decade and a half Times Network has pioneered developing informed opinion amongst India’s influencers,” said Times Network managing director and chief executive officer MK Anand, in his welcome address. “The last two years have been a forced pause that have helped us rethink, review our options and reset our gameplan. Completing 75 years seemed like the right time to contemplate what we can be at 100. Considering the tantalising options and possibilities the next 25 years look like it can make all the difference.”

He added, “After retaining No 1 position in English news with Times Now, we launched our first Hindi news channel Times Now Navbharat HD in August followed by Hindi business news channel ET Now Swadesh in October. Both the channels are doing well. Now in January, Times Now Navbharat will be launched in SD version which will make it available to the masses across India.”

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