Television

These were India's top 5 News & Information sites on General Election Results Day

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MUMBAI: The 2019 Indian general elections result day,  i.e. May 23rd  2019 was  judgement day for news and  information media across the country, as  media outlets touched their annual peak traffic, both in terms of traffic and  subsequent ad revenues.

According to the latest report by comScore, a leading global cross-platform measurement  and    analytics   company,   the  number  of   unique   visitors   (UVs) accessing   News/Information   sites   on   their   Android   smartphone  is  significantly higher than desktop UVs, with Times Internet Limited ranking first.

The report noted differences in how  users accessed these sites and  their behaviour across devices, namely desktop and  Android smartphones. Besides Times Internet,Dailyhunt,  which  was  not  featured  in  the top  five  entities  in  terms of desktop UVs, was  ranked 5th with over 12 million Android smartphone UVs on Election D-day. The single day  Android smartphone UVs to the top  five sites composed of 26%, 17%, 17%, 18% and  25% of their respective monthly reported numbers in May 2019.

Besides the total  number of users, Times Internet also  led the pack with more than 28 million  desktop page views  and  152 million  android web page views on 23 May 2019.  Zee Digital  has  a disproportionately high android smartphone web traction of over 45 million  views  as  compared to  its  7 million desktop page views, while India Today’s 95 million android web page views were nearly 4.5X its desktop page views. This  is  in  line  with  the notion  of  India  being  a mobile-first digital  population,  with millions of users accessing sites exclusively through their mobile devices.

The report  also   looks at  traction  registered  by  regional  media  entities.  The top placed site in those rankings has  recorded less than a fourth of the visitors to Times Internet on Android phones, showing that  news consumption on languages still has some headroom to grow in India.

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